Klingspor vs Mirka:Which is more popular?
In September 2026, Mirka had more branded searches than Klingspor among sandpaper brands worldwide. Mirka had about 33,100 branded searches, while Klingspor had 18,100. Mirka made up 2.3% of all sandpaper brand searches we track, and Klingspor accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about sandpaper brands, Mirka appeared in three of the five answers and Klingspor in two. Mirka was mentioned before Klingspor in every answer.
Who do people search for more?
Mirka, about 83% more searches than Klingspor
Who does AI mention more?
Mirka, mentioned in 3 of 5 answers, Klingspor in 2
Who does AI recommend more?
Mirka, named ahead of Klingspor in every answer
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Top sandpaper brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mirka was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Klingspor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Mirka was listed before Klingspor in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- 3M4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mirka3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Klingspor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Diablo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sandpaper brands
5 answers
Asked ChatGPT
“Which sandpaper brand should I buy?”
Asked ChatGPT
“What are the best sandpaper brands?”
Asked ChatGPT
“What's the best sandpaper brand for hand sanding?”
Searched Google, AI Overview
“sandpaper for wood”
Searched Google, AI Overview
“wet dry sandpaper”
- 13M
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Klingspor or Mirka more popular in search?
This chart shows how often people search Google for Klingspor and Mirka by name. Each line represents a brand's share of searches for all five sandpaper brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mirka, Klingspor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Diablo | 3M | Festool | Mirka | Klingspor |
|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 35.6% | 23.8% | 3.2% | 1.8% |
| Nov 2025 | 35.7% | 35.7% | 23.9% | 3.2% | 1.4% |
| Dec 2025 | 47.5% | 31.8% | 17.4% | 2.3% | 1% |
| Jan 2026 | 42.2% | 34.5% | 18.9% | 3.1% | 1.4% |
| Feb 2026 | 42.2% | 34.5% | 18.9% | 3.1% | 1.4% |
| Mar 2026 | 35.6% | 35.6% | 23.8% | 3.2% | 1.8% |
| Apr 2026 | 42.2% | 34.5% | 18.9% | 3.1% | 1.4% |
| May 2026 | 47.4% | 31.7% | 17.3% | 2.3% | 1.3% |
| Jun 2026 | 37.6% | 37.6% | 20.5% | 2.8% | 1.5% |
| Jul 2026 | 39.1% | 39.1% | 17.4% | 2.9% | 1.6% |
| Aug 2026 | 35.9% | 43.9% | 16.1% | 2.6% | 1.4% |
| Sep 2026 | 47.4% | 31.7% | 17.3% | 2.3% | 1.3% |
How has the Klingspor and Mirka comparison changed over the last 12 months?
3 findings
- Mirka was ahead of Klingspor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Klingspor’s share of searches among sandpaper brands worldwide moved from 1.8% to 1.3%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Mirka’s share of searches among sandpaper brands worldwide moved from 3.2% to 2.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for sandpaper brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Klingspor’s and Mirka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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