Diablo vs Festool:Which is searched more?
In September 2026, Diablo had more branded searches than Festool among sandpaper brands worldwide. Diablo was estimated to have 673K branded searches compared to Festool’s 246K, and held a 70.7% Share of Search versus Festool’s 25.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Diablo or Festool?
Compare the sandpaper brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Diablo, Festool. The figures are in the table below the chart.
View monthly share of search table
| Month | Diablo | Festool | Mirka |
|---|---|---|---|
| Oct 2025 | 56.9% | 38% | 5.1% |
| Nov 2025 | 56.9% | 38% | 5.1% |
| Dec 2025 | 70.7% | 25.8% | 3.5% |
| Jan 2026 | 65.8% | 29.4% | 4.8% |
| Feb 2026 | 65.8% | 29.4% | 4.8% |
| Mar 2026 | 56.9% | 38% | 5.1% |
| Apr 2026 | 65.8% | 29.4% | 4.8% |
| May 2026 | 70.7% | 25.8% | 3.5% |
| Jun 2026 | 61.7% | 33.7% | 4.5% |
| Jul 2026 | 65.8% | 29.4% | 4.8% |
| Aug 2026 | 65.8% | 29.4% | 4.8% |
| Sep 2026 | 70.7% | 25.8% | 3.5% |
How has the Diablo and Festool comparison changed over the last 12 months?
3 findings
- Diablo was ahead of Festool in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Diablo’s estimated Share of Search among sandpaper brands worldwide moved from 56.9% to 70.7%, and its estimated monthly branded searches moved from 450K to 673K.
- Across the 12 months ending September 2026, Festool’s estimated Share of Search among sandpaper brands worldwide moved from 38% to 25.8%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for sandpaper brands worldwide in September 2026?
2 changes
In September 2026, Diablo gained estimated Share of Search among sandpaper brands worldwide, from 65.8% to 70.7%.
In September 2026, Festool lost estimated Share of Search among sandpaper brands worldwide, from 29.4% to 25.8%.
Other head-to-heads among sandpaper brands
How each brand is measured
Brandwave collects information about searches that people make online using Diablo’s and Festool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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