Brandwave

How popular isKeeper in search?

In September 2026, there were an estimated 27.1K branded searches for Keeper worldwide which is down 18.1% over the last 12 months. Keeper holds 62.3% estimated Share of Search among ratchet straps brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Keeper62.3%
  2. Rhino USA34%
  3. Mac's3.7%
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Which ratchet straps brands compete with Keeper?

Keeper against ratchet straps brands worldwide, by month

Share of Search by month for Keeper, Rhino USA, Mac's. The figures are in the table below the chart.

View monthly share of search table
MonthKeeperRhino USAMac's
Oct 202566.5%29.7%3.8%
Nov 202538.7%57.9%3.4%
Dec 202539%58.3%2.7%
Jan 202657.9%38.8%3.3%
Feb 202662.3%34%3.7%
Mar 202662.7%34.3%3%
Apr 202662.7%34.3%3%
May 202657.9%38.7%3.4%
Jun 202653.6%43.9%2.6%
Jul 202667.3%30.1%2.6%
Aug 202662.3%34%3.7%
Sep 202662.3%34%3.7%
  1. 1.Keeper

    62.3%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Mac's

    3.7%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Keeper and its closest rivals

How has branded search demand for Keeper changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Keeper worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Keeper’s estimated Share of Search among ratchet straps brands worldwide decreased from 66.5% to 62.3%.
  • Across the 12 months ending September 2026, Keeper’s estimated Share of Search among ratchet straps brands worldwide peaked at 67.3% in July 2026 and was lowest at 38.7% in November 2025.

How did search popularity change for ratchet straps brands worldwide in September 2026?

  1. Estimated monthly branded searches for Keeper worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

  2. Estimated monthly branded searches for Mac's worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

Where does Keeper compete?

Keeper is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Password managers6th of 60.95%Show ranking
Business password managers5th of 51.2%Show ranking
Ratchet straps brands1st of 362.3%Shown above

How is Keeper measured?

Brandwave collects information about searches that people make online using Keeper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • keeper security

Do you work for Keeper? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Keeper your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.