How popular isKeeper in search?
In September 2026, there were an estimated 27.1K branded searches for Keeper worldwide which is down 18.1% over the last 12 months. Keeper holds 62.3% estimated Share of Search among ratchet straps brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ratchet straps brands compete with Keeper?
Share of Search by month for Keeper, Rhino USA, Mac's. The figures are in the table below the chart.
View monthly share of search table
| Month | Keeper | Rhino USA | Mac's |
|---|---|---|---|
| Oct 2025 | 66.5% | 29.7% | 3.8% |
| Nov 2025 | 38.7% | 57.9% | 3.4% |
| Dec 2025 | 39% | 58.3% | 2.7% |
| Jan 2026 | 57.9% | 38.8% | 3.3% |
| Feb 2026 | 62.3% | 34% | 3.7% |
| Mar 2026 | 62.7% | 34.3% | 3% |
| Apr 2026 | 62.7% | 34.3% | 3% |
| May 2026 | 57.9% | 38.7% | 3.4% |
| Jun 2026 | 53.6% | 43.9% | 2.6% |
| Jul 2026 | 67.3% | 30.1% | 2.6% |
| Aug 2026 | 62.3% | 34% | 3.7% |
| Sep 2026 | 62.3% | 34% | 3.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.3% | 27.1K | 0% | 0 points | |
| 2, held 2nd | 34% | 14.8K | 0% | 0 points | |
| 3, held 3rd | 3.7% | 1.6K | 0% | 0 points |
Compare search popularity between Keeper and its closest rivals
Every comparison with Keeper
7 comparisons
How has branded search demand for Keeper changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Keeper worldwide fell from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Keeper’s estimated Share of Search among ratchet straps brands worldwide decreased from 66.5% to 62.3%.
- Across the 12 months ending September 2026, Keeper’s estimated Share of Search among ratchet straps brands worldwide peaked at 67.3% in July 2026 and was lowest at 38.7% in November 2025.
How did search popularity change for ratchet straps brands worldwide in September 2026?
2 changes

Estimated monthly branded searches for Keeper worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Estimated monthly branded searches for Mac's worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
Where does Keeper compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Password managers | 6th of 6 | 0.95% | Show ranking |
| Business password managers | 5th of 5 | 1.2% | Show ranking |
| Ratchet straps brands | 1st of 3 | 62.3% | Shown above |
How is Keeper measured?
Brandwave collects information about searches that people make online using Keeper’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- keeper security
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Is Keeper your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.
