Brandwave

How popular isJB Hi-Fi in search?

In August 2026, there were an estimated 2.8M branded searches for JB Hi-Fi worldwide which is down 17.5% over the last 11 months. JB Hi-Fi holds 8.8% estimated Share of Search among electronics retailers worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Best Buy64.1%
  2. Currys19.2%
  3. JB Hi-Fi8.8%
  4. Harvey Norman4.7%
  5. Newegg3.1%
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Which electronics retailers compete with JB Hi-Fi?

JB Hi-Fi against electronics retailers worldwide, by month

Share of Search by month for Best Buy, Currys, JB Hi-Fi, Harvey Norman, Newegg. The figures are in the table below the chart.

View monthly share of search table
MonthBest BuyCurrysJB Hi-FiHarvey NormanNewegg
Oct 202562.3%18.7%10.3%5.6%3.1%
Nov 202562.3%18.7%10.3%5.6%3.1%
Dec 202564.8%15.9%10.8%5.8%2.6%
Jan 202662.3%18.7%10.4%5.6%3.1%
Feb 202662.2%18.7%10.4%5.6%3.1%
Mar 202666.5%16.3%9.1%4.9%3.3%
Apr 202666.9%16.4%9.1%4.9%2.7%
May 202666.1%16.2%9%5.9%2.7%
Jun 202666.5%16.3%9.1%4.9%3.3%
Jul 202666.8%16.4%9.2%4.9%2.7%
Aug 202664.1%19.2%8.8%4.7%3.1%
Sep 2026—————

  1. 1.Best Buy

    64.1%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -2.7 points.

  2. 2.Currys

    19.2%

    Held 2nd. 6.1M estimated branded searches, +22.4% vs prior month. Share +2.9 points.

  3. 3.JB Hi-Fi

    8.8%

    Held 3rd. 2.8M estimated branded searches, -0.39% vs prior month. Share -0.4 points.

  4. 4.Harvey Norman

    4.7%

    Held 4th. 1.5M estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Newegg

    3.1%

    Held 5th. 1M estimated branded searches, +21.5% vs prior month. Share +0.4 points.

Compare search popularity between JB Hi-Fi and its closest rivals

How has branded search demand for JB Hi-Fi changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for JB Hi-Fi worldwide fell from 3.4M to 2.8M.
  • Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among electronics retailers worldwide decreased from 10.3% to 8.8%.
  • Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among electronics retailers worldwide peaked at 10.8% in December 2025 and was lowest at 8.8% in August 2026.

How did search popularity change for electronics retailers worldwide in August 2026?

  1. In August 2026, Currys gained estimated Share of Search among electronics retailers worldwide, from 16.4% to 19.2%.

  2. In August 2026, Best Buy lost estimated Share of Search among electronics retailers worldwide, from 66.8% to 64.1%.

  3. Estimated monthly branded searches for Harvey Norman worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

  4. Estimated monthly branded searches for JB Hi-Fi worldwide fell 17.5% over 11 measured months, from 3.4M to 2.8M in August 2026.

How is JB Hi-Fi measured?

Brandwave collects information about searches that people make online using JB Hi-Fi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • jb hi fi
  • jbhifi nz

Do you work for JB Hi-Fi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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