Brandwave

Currys vs JB Hi-Fi:Which is searched more?

In August 2026, Currys had more branded searches than JB Hi-Fi among electronics retailers worldwide. Currys was estimated to have 6.1M branded searches compared to JB Hi-Fi’s 2.8M, and held a 19.2% Share of Search versus JB Hi-Fi’s 8.8%. These are worldwide searches for English-language branded terms.

Share of Search among electronics retailers worldwide in August 2026Which is more popular in search, Currys or JB Hi-Fi?
Currys19.2%6.1M searches
vs
JB Hi-Fi8.8%2.8M searches

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Which is more popular in search, Currys or JB Hi-Fi?

Compare the retailers people buy electronics from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Currys and JB Hi-Fi among electronics retailers worldwide, by month

Share of Search by month for Currys, JB Hi-Fi. The figures are in the table below the chart.

View monthly share of search table
MonthCurrysJB Hi-Fi
Oct 202518.7%10.3%
Nov 202518.7%10.3%
Dec 202515.9%10.8%
Jan 202618.7%10.4%
Feb 202618.7%10.4%
Mar 202616.3%9.1%
Apr 202616.4%9.1%
May 202616.2%9%
Jun 202616.3%9.1%
Jul 202616.4%9.2%
Aug 202619.2%8.8%
Sep 2026——

How has the Currys and JB Hi-Fi comparison changed over the last 12 months?

  • Currys was ahead of JB Hi-Fi in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Currys’ estimated Share of Search among electronics retailers worldwide moved from 18.7% to 19.2%, and its estimated monthly branded searches held steady at 6.1M.
  • Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among electronics retailers worldwide moved from 10.3% to 8.8%, and its estimated monthly branded searches moved from 3.4M to 2.8M.

How did search popularity change for electronics retailers worldwide in August 2026?

  1. In August 2026, Currys gained estimated Share of Search among electronics retailers worldwide, from 16.4% to 19.2%.

  2. Estimated monthly branded searches for JB Hi-Fi worldwide fell 17.5% over 11 measured months, from 3.4M to 2.8M in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Currys’ and JB Hi-Fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Currys

1 branded search term

  • currys

JB Hi-Fi

2 branded search terms

  • jb hi fi
  • jbhifi nz

How the Brand Demand Index is measured

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Put your own brand in this comparison

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