Harvey Norman vs JB Hi-Fi:Which is more popular by branded search?
In August 2026, Harvey Norman had more branded searches than JB Hi-Fi among electronics retailers worldwide. Harvey Norman was estimated to have 1.5M branded searches compared to JB Hi-Fi’s 49.5K, and held a 5.2% Share of Search versus JB Hi-Fi’s 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Harvey Norman or JB Hi-Fi?
Compare the retailers people buy electronics from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Harvey Norman, JB Hi-Fi. The figures are in the table below the chart.
View monthly share of search table
| Month | Best Buy | Currys | Harvey Norman | Newegg | JB Hi-Fi |
|---|---|---|---|---|---|
| Oct 2025 | 69.4% | 20.8% | 6.2% | 3.4% | 0.11% |
| Nov 2025 | 69.4% | 20.9% | 6.3% | 3.4% | 0.11% |
| Dec 2025 | 72.6% | 17.9% | 6.5% | 2.9% | 0.14% |
| Jan 2026 | 69.4% | 20.8% | 6.2% | 3.4% | 0.17% |
| Feb 2026 | 69.3% | 20.9% | 6.3% | 3.4% | 0.17% |
| Mar 2026 | 73% | 17.9% | 5.4% | 3.6% | 0.14% |
| Apr 2026 | 73.5% | 18% | 5.4% | 3% | 0.18% |
| May 2026 | 72.6% | 17.8% | 6.5% | 2.9% | 0.18% |
| Jun 2026 | 73% | 17.9% | 5.4% | 3.6% | 0.18% |
| Jul 2026 | 73.4% | 18% | 5.4% | 3% | 0.22% |
| Aug 2026 | 70.2% | 21.1% | 5.2% | 3.4% | 0.17% |
| Sep 2026 | — | — | — | — | — |
How has the Harvey Norman and JB Hi-Fi comparison changed over the last 12 months?
3 findings
- Harvey Norman was ahead of JB Hi-Fi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Harvey Norman’s estimated Share of Search among electronics retailers worldwide moved from 6.2% to 5.2%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 11 months ending August 2026, JB Hi-Fi’s estimated Share of Search among electronics retailers worldwide moved from 0.11% to 0.17%, and its estimated monthly branded searches moved from 33.1K to 49.5K.
How did search popularity change for electronics retailers worldwide in August 2026?
2 changes
Estimated monthly branded searches for JB Hi-Fi worldwide rose 49.5% over 11 measured months, from 33.1K to 49.5K in August 2026.
Estimated monthly branded searches for Harvey Norman worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Harvey Norman’s and JB Hi-Fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harvey Norman
1 branded search term
- harvey norman
JB Hi-Fi
1 branded search term
- jbhifi nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.