How popular isInvoice2go in search?
In September 2026, there were an estimated 22.2K branded searches for Invoice2go worldwide which is down 18.1% over the last 12 months. Invoice2go holds 5.8% estimated Share of Search among invoicing apps worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Zoho Invoice35.3%
Wave28%FreshBooks23.7%
Invoice Simple7.1%
Invoice2go5.8%
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Which invoicing apps compete with Invoice2go?
Share of Search by month for Zoho Invoice, Wave, FreshBooks, Invoice Simple, Invoice2go. The figures are in the table below the chart.
View monthly share of search table
| Month | Zoho Invoice | Wave | FreshBooks | Invoice Simple | Invoice2go |
|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 23.2% | 24.3% | 8.9% | 7.3% |
| Nov 2025 | 40.2% | 21.6% | 22% | 8.1% | 8.1% |
| Dec 2025 | 39.2% | 25% | 21.5% | 7.9% | 6.4% |
| Jan 2026 | 34.8% | 28% | 23.3% | 7% | 7% |
| Feb 2026 | 41.5% | 23.2% | 18.6% | 8.3% | 8.3% |
| Mar 2026 | 40.4% | 23.5% | 18.1% | 9.9% | 8.1% |
| Apr 2026 | 40.8% | 22.7% | 18.3% | 10% | 8.2% |
| May 2026 | 44.6% | 21.2% | 16.3% | 8.9% | 8.9% |
| Jun 2026 | 40.5% | 21.1% | 22.2% | 8.1% | 8.1% |
| Jul 2026 | 46.3% | 19.8% | 17% | 9.3% | 7.6% |
| Aug 2026 | 41.4% | 20.7% | 22.7% | 8.3% | 6.8% |
| Sep 2026 | 35.3% | 28% | 23.7% | 7.1% | 5.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.3% | 135K | 0% | -6.1 points | |
| 2, moved from 3rd to 2nd | 28% | 107K | +58.4% | +7.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 23.7% | 90.5K | +22.3% | +1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.1% | 27.1K | 0% | -1.2 points | |
| 5, held 5th | 5.8% | 22.2K | 0% | -1 points |
35.3%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share -6.1 points.
2.
Wave28%
Moved from 3rd to 2nd. 107K estimated branded searches, +58.4% vs prior month. Share +7.3 points.
23.7%
Moved from 2nd to 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +1 points.
7.1%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -1.2 points.
5.8%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share -1 points.
Compare search popularity between Invoice2go and its closest rivals
Every comparison with Invoice2go
4 comparisons
How has branded search demand for Invoice2go changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Invoice2go worldwide fell from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Invoice2go’s estimated Share of Search among invoicing apps worldwide decreased from 7.3% to 5.8%.
- Across the 12 months ending September 2026, Invoice2go’s estimated Share of Search among invoicing apps worldwide peaked at 8.9% in May 2026 and was lowest at 5.8% in September 2026.
How did search popularity change for invoicing apps worldwide in September 2026?
5 changes

In September 2026, Wave overtook FreshBooks to rank 2nd among invoicing apps worldwide, with 28% estimated Share of Search.
In September 2026, FreshBooks gained estimated Share of Search among invoicing apps worldwide, from 22.7% to 23.7%.
In September 2026, Zoho Invoice lost estimated Share of Search among invoicing apps worldwide, from 41.4% to 35.3%.

In September 2026, Invoice Simple lost estimated Share of Search among invoicing apps worldwide, from 8.3% to 7.1%.

In September 2026, Invoice2go lost estimated Share of Search among invoicing apps worldwide, from 6.8% to 5.8%.
How is Invoice2go measured?
Brandwave collects information about searches that people make online using Invoice2go’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- invoice2go
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