How popular isInnova in search?
In August 2026, there were an estimated 368K branded searches for Innova worldwide which held steady over the last 11 months. Innova holds 68.1% estimated Share of Search among obd scanners worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Innova68.1%Autel25%
ANCEL2.7%- FOXWELL2.2%
BlueDriver1%
Veepeak1%
Follow Innova and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which obd scanners compete with Innova?
Share of Search by month for Innova, Autel, ANCEL, FOXWELL. The figures are in the table below the chart.
View monthly share of search table
| Month | Innova | Autel | ANCEL | FOXWELL | BlueDriver | Veepeak |
|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 24.6% | 3.3% | 2.7% | 1.5% | 0.98% |
| Nov 2025 | 67.3% | 24.7% | 3.3% | 2.7% | 1.2% | 0.8% |
| Dec 2025 | 67.4% | 24.7% | 2.7% | 2.7% | 1.5% | 0.99% |
| Jan 2026 | 67.4% | 24.7% | 2.7% | 2.7% | 1.5% | 0.99% |
| Feb 2026 | 71.5% | 21.4% | 2.9% | 2.4% | 1% | 0.85% |
| Mar 2026 | 67.6% | 24.8% | 2.7% | 2.7% | 1.2% | 0.99% |
| Apr 2026 | 67.9% | 24.9% | 2.7% | 2.2% | 1.2% | 1% |
| May 2026 | 67.9% | 24.9% | 2.7% | 2.2% | 1.2% | 1% |
| Jun 2026 | 71.7% | 21.4% | 2.4% | 2.4% | 1.3% | 0.86% |
| Jul 2026 | 71.7% | 21.4% | 2.4% | 2.4% | 1.3% | 0.86% |
| Aug 2026 | 68.1% | 25% | 2.7% | 2.2% | 1% | 1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.1% | 368K | 0% | -3.6 points | |
| 2, held 2nd | 25% | 135K | +22.7% | +3.5 points | |
| 3, held 3rd | 2.7% | 14.8K | +22.3% | +0.4 points | |
| 4, held 4th | 2.2% | 12.1K | 0% | -0.1 points | |
| 5, held 5th | 1% | 5.4K | -18.2% | -0.3 points | |
| 6, held 6th | 1% | 5.4K | +22.7% | +0.1 points |
1.
Innova68.1%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -3.6 points.
2.
25%
Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +3.5 points.
3.
ANCEL2.7%
Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.4 points.
4.FOXWELL
2.2%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.
1%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
6.
Veepeak1%
Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
Compare search popularity between Innova and its closest rivals
How has branded search demand for Innova changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Innova worldwide held steady at 368K.
- Across the 11 months ending August 2026, Innova’s estimated Share of Search among obd scanners worldwide increased from 67% to 68.1%.
- Across the 11 months ending August 2026, Innova’s estimated Share of Search among obd scanners worldwide peaked at 71.7% in June 2026 and was lowest at 67% in October 2025.
How did search popularity change for obd scanners worldwide in August 2026?
5 changes
In August 2026, Autel gained estimated Share of Search among obd scanners worldwide, from 21.4% to 25%.
In August 2026, Innova lost estimated Share of Search among obd scanners worldwide, from 71.7% to 68.1%.
Estimated monthly branded searches for BlueDriver worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.
Estimated monthly branded searches for FOXWELL worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
Estimated monthly branded searches for ANCEL worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
Where does Innova compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Engine code readers | 1st of 6 | 64.3% | Show ranking |
| Obd scanners | 1st of 6 | 68.1% | Shown above |
How is Innova measured?
Brandwave collects information about searches that people make online using Innova’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- innova
Do you work for Innova? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Innova your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.