Brandwave

Obd scanners:Which brands are most popular in search?

In August 2026, Innova was the most searched among obd scanners worldwide, with an estimated 368K branded searches and 68.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Innova68.1%
  2. Autel25%
  3. ANCEL2.7%
  4. FOXWELL2.2%
  5. BlueDriver1%
  6. Veepeak1%

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Share of SearchLeaderboard

Compare the obd scanners people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among obd scanners worldwide, by month

Share of Search by month for Innova, Autel, ANCEL, FOXWELL. The figures are in the table below the chart.

View monthly share of search table
MonthInnovaAutelANCELFOXWELLBlueDriverVeepeak
Oct 202567%24.6%3.3%2.7%1.5%0.98%
Nov 202567.3%24.7%3.3%2.7%1.2%0.8%
Dec 202567.4%24.7%2.7%2.7%1.5%0.99%
Jan 202667.4%24.7%2.7%2.7%1.5%0.99%
Feb 202671.5%21.4%2.9%2.4%1%0.85%
Mar 202667.6%24.8%2.7%2.7%1.2%0.99%
Apr 202667.9%24.9%2.7%2.2%1.2%1%
May 202667.9%24.9%2.7%2.2%1.2%1%
Jun 202671.7%21.4%2.4%2.4%1.3%0.86%
Jul 202671.7%21.4%2.4%2.4%1.3%0.86%
Aug 202668.1%25%2.7%2.2%1%1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Innova

    68.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -3.6 points.

  2. 2.Autel

    25%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +3.5 points.

  3. 3.ANCEL

    2.7%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  4. 4.FOXWELL

    2.2%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.BlueDriver

    1%

    Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  6. 6.Veepeak

    1%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among obd scanners worldwide?

In August 2026, Innova was the most searched among obd scanners worldwide, with an estimated 368K branded searches and 68.1% estimated Share of Search within this set. Autel is in 2nd place, 43.1 percentage points behind at 25% Share of Search.

Global obd scanners, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Innova67% → 68.1%71.7%Jun 202667%Oct 20251st
Autel24.6% → 25%25%Aug 202621.4%Feb 20262nd
ANCEL3.3% → 2.7%3.3%Nov 20252.4%Jun 20263rd
FOXWELL2.7% → 2.2%2.7%Mar 20262.2%Apr 20264th
BlueDriver1.5% → 1%1.5%Dec 20251%Aug 20265th
Veepeak0.98% → 1%1%Aug 20260.8%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Innova’s estimated Share of Search among obd scanners worldwide increased from 67% to 68.1%.
  • Across the 11 months ending August 2026, ANCEL’s estimated Share of Search among obd scanners worldwide decreased from 3.3% to 2.7%.
  • Across the 11 months ending August 2026, Innova’s estimated Share of Search among obd scanners worldwide peaked at 71.7% in June 2026 and was lowest at 67% in October 2025.
  • Across the 11 months ending August 2026, Autel’s estimated Share of Search among obd scanners worldwide peaked at 25% in August 2026 and was lowest at 21.4% in February 2026.
  • Across the 11 months ending August 2026, Autel, FOXWELL, BlueDriver and Veepeak held steady: their estimated Share of Search among obd scanners worldwide each moved less than 0.5 percentage points.

How did search popularity change for obd scanners worldwide in August 2026?

  1. In August 2026, Autel gained estimated Share of Search among obd scanners worldwide, from 21.4% to 25%.

  2. In August 2026, Innova lost estimated Share of Search among obd scanners worldwide, from 71.7% to 68.1%.

  3. Estimated monthly branded searches for BlueDriver worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  4. Estimated monthly branded searches for FOXWELL worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  5. Estimated monthly branded searches for ANCEL worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

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