How popular isIconosquare in search?
In August 2026, there were an estimated 5.4K branded searches for Iconosquare worldwide which is down 55.7% over the last 11 months. Iconosquare holds 0.88% estimated Share of Search among social media analytics platforms worldwide and is ranked 6th of 7 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Metricool59.6%
Buffer18.1%Sprout Social15.5%
SocialPilot2.9%
Agorapulse2.4%
Iconosquare0.88%
Rival IQ0.72%
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Which social media analytics platforms compete with Iconosquare?
Share of Search by month for Metricool, Buffer, Sprout Social, SocialPilot, Agorapulse, Iconosquare. The figures are in the table below the chart.
View monthly share of search table
| Month | Metricool | Buffer | Sprout Social | SocialPilot | Agorapulse | Iconosquare | Rival IQ |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.9% | 6.6% | 25.8% | 4.9% | 4% | 2.2% | 1.5% |
| Nov 2025 | 58.5% | 5.6% | 22.4% | 5.3% | 4.3% | 2.4% | 1.6% |
| Dec 2025 | 61.4% | 6.9% | 19.5% | 4.5% | 4.5% | 2.1% | 1.1% |
| Jan 2026 | 57.5% | 8.8% | 22.1% | 4.2% | 4.2% | 1.9% | 1.3% |
| Feb 2026 | 58.8% | 11.5% | 18.8% | 4.3% | 3.5% | 2% | 1.1% |
| Mar 2026 | 60% | 10.2% | 19.1% | 4.4% | 3.6% | 1.6% | 1.1% |
| Apr 2026 | 61.6% | 13.1% | 16.1% | 3.7% | 3% | 1.4% | 1.1% |
| May 2026 | 61.9% | 13% | 16.2% | 3.7% | 3% | 1.4% | 0.74% |
| Jun 2026 | 61.3% | 13.9% | 16.2% | 3.7% | 3% | 1.1% | 0.74% |
| Jul 2026 | 55.2% | 23% | 14.5% | 2.7% | 2.7% | 1% | 0.82% |
| Aug 2026 | 59.6% | 18.1% | 15.5% | 2.9% | 2.4% | 0.88% | 0.72% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.6% | 368K | 0% | +4.3 points | |
| 2, held 2nd | 18.1% | 112K | -27.3% | -5 points | |
| 3, held 3rd | 15.5% | 95.6K | -0.85% | +1 points | |
| 4, moved from 5th to 4th | 2.9% | 18.1K | 0% | +0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 2.4% | 14.8K | -18.2% | -0.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.88% | 5.4K | -20.8% | -0.2 points | |
| 7, held 7th | 0.72% | 4.5K | -17.8% | -0.1 points |
59.6%
held 1st · 368K estimated branded searches · 0% vs prior month · +4.3 points
2.
Buffer18.1%
held 2nd · 112K estimated branded searches · -27.3% vs prior month · -5 points
15.5%
held 3rd · 95.6K estimated branded searches · -0.85% vs prior month · +1 points
2.9%
moved from 5th to 4th · 18.1K estimated branded searches · 0% vs prior month · +0.2 points
2.4%
moved from 4th to 5th · 14.8K estimated branded searches · -18.2% vs prior month · -0.3 points
0.88%
held 6th · 5.4K estimated branded searches · -20.8% vs prior month · -0.2 points
7.
Rival IQ0.72%
held 7th · 4.5K estimated branded searches · -17.8% vs prior month · -0.1 points
Compare search popularity between Iconosquare and its closest rivals
How has branded search demand for Iconosquare changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Iconosquare worldwide fell from 12.3K to 5.4K.
- Across the 11 months ending August 2026, Iconosquare’s estimated Share of Search among social media analytics platforms worldwide decreased from 2.2% to 0.88%.
- Across the 11 months ending August 2026, Iconosquare’s estimated Share of Search among social media analytics platforms worldwide peaked at 2.4% in November 2025 and was lowest at 0.88% in August 2026.
How did search popularity change for social media analytics platforms worldwide in August 2026?
6 changes
In August 2026, Metricool gained estimated Share of Search among social media analytics platforms worldwide, from 55.2% to 59.6%.
In August 2026, Sprout Social gained estimated Share of Search among social media analytics platforms worldwide, from 14.5% to 15.5%.
In August 2026, Buffer lost estimated Share of Search among social media analytics platforms worldwide, from 23% to 18.1%.
Agorapulse’s estimated Share of Search among social media analytics platforms worldwide has lost ground for 3 months in a row, from 3% to 2.4% in August 2026.
Iconosquare’s estimated Share of Search among social media analytics platforms worldwide has lost ground for 3 months in a row, from 1.4% to 0.88% in August 2026.
In August 2026, SocialPilot rose from 5th to 4th among social media analytics platforms worldwide.
How is Iconosquare measured?
Brandwave collects information about searches that people make online using Iconosquare’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- iconosquare
- iconosquare instagram analytics
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Is Iconosquare your brand?
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