How popular isHugo in search?
In August 2026, there were an estimated 320 branded searches for Hugo worldwide which is down 68% over the last 11 months. Hugo holds 0.09% estimated Share of Search among static site generators worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which static site generators compete with Hugo?
Share of Search by month for Gatsby, Jekyll, Astro, Hugo. The figures are in the table below the chart.
View monthly share of search table
| Month | Gatsby | Jekyll | Astro | Hugo |
|---|---|---|---|---|
| Oct 2025 | 88.7% | 9.8% | 1.3% | 0.2% |
| Nov 2025 | 90.4% | 8.1% | 1.3% | 0.18% |
| Dec 2025 | 90.4% | 8.1% | 1.3% | 0.14% |
| Jan 2026 | 85.5% | 11.5% | 2.8% | 0.2% |
| Feb 2026 | 87.8% | 9.7% | 2.4% | 0.21% |
| Mar 2026 | 87.8% | 9.7% | 2.4% | 0.17% |
| Apr 2026 | 87.8% | 9.7% | 2.4% | 0.14% |
| May 2026 | 87.8% | 9.7% | 2.4% | 0.14% |
| Jun 2026 | 87.4% | 9.6% | 2.9% | 0.11% |
| Jul 2026 | 87.4% | 9.6% | 2.9% | 0.11% |
| Aug 2026 | 87.4% | 9.6% | 2.9% | 0.09% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.4% | 301K | 0% | 0 points | |
| 2, held 2nd | 9.6% | 33.1K | 0% | 0 points | |
| 3, held 3rd | 2.9% | 9.9K | 0% | 0 points | |
| 4, held 4th | 0.09% | 320 | -17.9% | 0 points |
1.
Gatsby87.4%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Jekyll
9.6%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Astro2.9%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Hugo0.09%
Held 4th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.
Compare search popularity between Hugo and its closest rivals
Every comparison with Hugo
3 comparisons
How has branded search demand for Hugo changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hugo worldwide fell from 1K to 320.
- Across the 11 months ending August 2026, Hugo’s estimated Share of Search among static site generators worldwide held steady, from 0.2% to 0.09%.
How did search popularity change for static site generators worldwide in August 2026?
4 changes
Estimated monthly branded searches for Astro worldwide rose 50% over 11 measured months, from 6.6K to 9.9K in August 2026.
Estimated monthly branded searches for Hugo worldwide fell 68% over 11 measured months, from 1K to 320 in August 2026.
Estimated monthly branded searches for Jekyll worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.
Estimated monthly branded searches for Gatsby worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.
How is Hugo measured?
Brandwave collects information about searches that people make online using Hugo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hugo static site
Do you work for Hugo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Hugo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.