Hugo vs Jekyll:Which is more popular by branded search?
In August 2026, Jekyll had more branded searches than Hugo among static site generators worldwide. Jekyll was estimated to have 33.1K branded searches compared to Hugo’s 320, and held a 9.6% Share of Search versus Hugo’s 0.09%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hugo or Jekyll?
Compare the frameworks used to build static websites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jekyll, Hugo. The figures are in the table below the chart.
View monthly share of search table
| Month | Gatsby | Jekyll | Astro | Hugo |
|---|---|---|---|---|
| Oct 2025 | 88.7% | 9.8% | 1.3% | 0.2% |
| Nov 2025 | 90.4% | 8.1% | 1.3% | 0.18% |
| Dec 2025 | 90.4% | 8.1% | 1.3% | 0.14% |
| Jan 2026 | 85.5% | 11.5% | 2.8% | 0.2% |
| Feb 2026 | 87.8% | 9.7% | 2.4% | 0.21% |
| Mar 2026 | 87.8% | 9.7% | 2.4% | 0.17% |
| Apr 2026 | 87.8% | 9.7% | 2.4% | 0.14% |
| May 2026 | 87.8% | 9.7% | 2.4% | 0.14% |
| Jun 2026 | 87.4% | 9.6% | 2.9% | 0.11% |
| Jul 2026 | 87.4% | 9.6% | 2.9% | 0.11% |
| Aug 2026 | 87.4% | 9.6% | 2.9% | 0.09% |
| Sep 2026 | — | — | — | — |
How has the Hugo and Jekyll comparison changed over the last 12 months?
3 findings
- Jekyll was ahead of Hugo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hugo’s estimated Share of Search among static site generators worldwide moved from 0.2% to 0.09%, and its estimated monthly branded searches moved from 1K to 320.
- Across the 11 months ending August 2026, Jekyll’s estimated Share of Search among static site generators worldwide moved from 9.8% to 9.6%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
How did search popularity change for static site generators worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Hugo’s and Jekyll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.