Brandwave

Static site generators:Which brands are most popular in search?

In August 2026, Gatsby was the most searched among static site generators worldwide, with an estimated 301K branded searches and 87.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gatsby87.4%
  2. Jekyll9.6%
  3. Astro2.9%
  4. Hugo0.09%

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Share of SearchLeaderboard

Compare the frameworks used to build static websites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among static site generators worldwide, by month

Share of Search by month for Gatsby, Jekyll, Astro. The figures are in the table below the chart.

View monthly share of search table
MonthGatsbyJekyllAstroHugo
Oct 202588.7%9.8%1.3%0.2%
Nov 202590.4%8.1%1.3%0.18%
Dec 202590.4%8.1%1.3%0.14%
Jan 202685.5%11.5%2.8%0.2%
Feb 202687.8%9.7%2.4%0.21%
Mar 202687.8%9.7%2.4%0.17%
Apr 202687.8%9.7%2.4%0.14%
May 202687.8%9.7%2.4%0.14%
Jun 202687.4%9.6%2.9%0.11%
Jul 202687.4%9.6%2.9%0.11%
Aug 202687.4%9.6%2.9%0.09%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Gatsby

    87.4%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Jekyll

    9.6%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Astro

    2.9%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hugo

    0.09%

    Held 4th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among static site generators worldwide?

In August 2026, Gatsby was the most searched among static site generators worldwide, with an estimated 301K branded searches and 87.4% estimated Share of Search within this set. Jekyll is in 2nd place, 77.8 percentage points behind at 9.6% Share of Search.

Global static site generators, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gatsby88.7% → 87.4%90.4%Dec 202585.5%Jan 20261st
Jekyll9.8% → 9.6%11.5%Jan 20268.1%Nov 20252nd
Astro1.3% → 2.9%2.9%Aug 20261.3%Oct 20253rd
Hugo0.2% → 0.09%0.21%Feb 20260.09%Aug 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Gatsby’s estimated Share of Search among static site generators worldwide decreased from 88.7% to 87.4%.
  • Across the 11 months ending August 2026, Astro’s estimated Share of Search among static site generators worldwide increased from 1.3% to 2.9%.
  • Across the 11 months ending August 2026, Gatsby’s estimated Share of Search among static site generators worldwide peaked at 90.4% in December 2025 and was lowest at 85.5% in January 2026.
  • Across the 11 months ending August 2026, Jekyll’s estimated Share of Search among static site generators worldwide peaked at 11.5% in January 2026 and was lowest at 8.1% in November 2025.
  • Across the 11 months ending August 2026, Jekyll and Hugo held steady: their estimated Share of Search among static site generators worldwide each moved less than 0.5 percentage points.

How did search popularity change for static site generators worldwide in August 2026?

  1. Estimated monthly branded searches for Astro worldwide rose 50% over 11 measured months, from 6.6K to 9.9K in August 2026.

  2. Estimated monthly branded searches for Hugo worldwide fell 68% over 11 measured months, from 1K to 320 in August 2026.

  3. Estimated monthly branded searches for Jekyll worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Gatsby worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.

How the Brand Demand Index is measured

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