Brandwave

How popular isHouzz?

In September 2026, people searched for Houzz by name about 150,000 times worldwide, a 31.6% decrease from the previous year. These searches made up 28.2% of all global home services marketplace searches, placing Houzz second out of five marketplaces. When we asked both ChatGPT and Google AI Overviews about home services marketplaces, Houzz appeared in two of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Houzz is the second most searched of 5 competitors and the fourth most recommended in AI answers.

  1. TaskRabbitShare of searches 51.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. HouzzShare of searches 28.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. AngiShare of searches 18.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. HandyShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. ThumbtackShare of searches <0.01%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top home services marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Houzz was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Houzz is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thumbtack1st
  2. Angi2nd
  3. TaskRabbit3rd
  4. Houzz4th
  5. Handy5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thumbtack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TaskRabbit4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Angi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Handy3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Houzz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home services marketplaces

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which home services marketplaces compete with Houzz?

Houzz against home services marketplaces worldwide, by month

Share of searches by month for TaskRabbit, Houzz, Angi. The figures are in the table below the chart.

View monthly share of searches table
MonthTaskRabbitHouzzAngiHandyThumbtack
Oct 202545.3%37%16.7%0.99%0.08%
Nov 202546.7%38.2%14%1%0.08%
Dec 202550.1%33.6%15.1%1.1%0.1%
Jan 202645.2%36.9%16.6%1.2%0.03%
Feb 202638.8%38.8%21.2%1.3%<0.01%
Mar 202632.6%39.9%26.6%0.87%0.01%
Apr 202638.8%38.8%21.3%1%<0.01%
May 202646.5%31.2%20.8%1.5%<0.01%
Jun 202651.3%28.1%18.9%1.7%<0.01%
Jul 202651.4%28.2%18.9%1.4%<0.01%
Aug 202653.3%29.2%16%1.4%0.01%
Sep 202651.5%28.2%18.9%1.4%<0.01%

  1. 1.TaskRabbit

    51.5%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Houzz

    28.2%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Angi

    18.9%

    Held 3rd. 90.5K estimated branded searches, +22.3% vs prior month. Share +2.9 points.

  4. 4.Handy

    1.4%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Thumbtack

    <0.01%

    Held 5th. 20 estimated branded searches, -60% vs prior month. Share 0 points.

Compare popularity between Houzz and its closest rivals

Every comparison with Houzz

9 comparisons

How has branded search demand for Houzz changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Houzz worldwide fell from 219K to 150K.
  • Across the 12 months ending September 2026, Houzz’s share of searches among home services marketplaces worldwide decreased from 37% to 28.2%.
  • Across the 12 months ending September 2026, Houzz’s share of searches among home services marketplaces worldwide peaked at 39.9% in March 2026 and was lowest at 28.1% in June 2026.

How did search popularity change for home services marketplaces worldwide in September 2026?

5 changes

  1. In September 2026, Angi gained share of searches among home services marketplaces worldwide, from 16% to 18.9%.

  2. In September 2026, TaskRabbit lost share of searches among home services marketplaces worldwide, from 53.3% to 51.5%.

  3. In September 2026, Houzz lost share of searches among home services marketplaces worldwide, from 29.2% to 28.2%.

  4. Estimated monthly branded searches for Handy worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.

  5. Estimated monthly branded searches for Thumbtack worldwide fell 95.2% over 12 measured months, from 420 to 20 in September 2026.

How are Houzz’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Houzz’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • houzz
  • houzz pro

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How the Brand Demand Index is measured

Where does Houzz compete?

Houzz is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home services marketplaces2nd of 528.2%Shown above
Interior design business software1st of 668.7%Show ranking
Creator with pink hair and a pink jacket

Is Houzz your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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