Houzz vs Thumbtack:Which is more popular?
In September 2026, Houzz had more branded searches than Thumbtack among home services marketplaces worldwide. Houzz had about 135,000 branded searches, while Thumbtack had 20. Houzz made up 28.2% of all home services marketplace searches we track, and Thumbtack accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about home services marketplaces, Thumbtack appeared in all five answers and Houzz in two. Thumbtack was mentioned before Houzz in four out of five answers.
Who do people search for more?
Houzz, about 6750 searches for every 1 for Thumbtack
Who does AI mention more?
Thumbtack, mentioned in every answer we collected
Who does AI recommend more?
Thumbtack, named ahead of Houzz in 4 of 5 answers
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Top home services marketplaces in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thumbtack appeared in all five answers. Houzz was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thumbtack was listed before Houzz in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Thumbtack1st
Angi2nd
TaskRabbit3rd- Houzz4th
Handy5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thumbtack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TaskRabbit4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Angi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Handy3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Houzz2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home services marketplaces
5 answers
Asked ChatGPT
“Which home services marketplace should I use?”
Asked ChatGPT
“What are the best home services marketplaces?”
Asked ChatGPT
“What's the best home services marketplace for a home renovation?”
Searched Google, AI Overview
“home services marketplace”
Searched Google, AI Overview
“hire a handyman”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Houzz or Thumbtack more popular in search?
This chart shows how often people search Google for Houzz and Thumbtack by name. Each line represents a brand's share of searches for all five home services marketplaces we track, month by month, from English-language searches worldwide.
Share of searches by month for Houzz, Thumbtack. The figures are in the table below the chart.
View monthly share of searches table
| Month | TaskRabbit | Houzz | Angi | Handy | Thumbtack |
|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 37% | 16.7% | 0.99% | 0.08% |
| Nov 2025 | 46.7% | 38.2% | 14% | 1% | 0.08% |
| Dec 2025 | 50.1% | 33.6% | 15.1% | 1.1% | 0.1% |
| Jan 2026 | 45.2% | 36.9% | 16.6% | 1.2% | 0.03% |
| Feb 2026 | 38.8% | 38.8% | 21.2% | 1.3% | <0.01% |
| Mar 2026 | 32.6% | 39.9% | 26.6% | 0.87% | 0.01% |
| Apr 2026 | 38.8% | 38.8% | 21.3% | 1% | <0.01% |
| May 2026 | 46.5% | 31.2% | 20.8% | 1.5% | <0.01% |
| Jun 2026 | 51.3% | 28.1% | 18.9% | 1.7% | <0.01% |
| Jul 2026 | 51.4% | 28.2% | 18.9% | 1.4% | <0.01% |
| Aug 2026 | 53.3% | 29.2% | 16% | 1.4% | 0.01% |
| Sep 2026 | 51.5% | 28.2% | 18.9% | 1.4% | <0.01% |
How has the Houzz and Thumbtack comparison changed over the last 12 months?
3 findings
- Houzz was ahead of Thumbtack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Houzz’s share of searches among home services marketplaces worldwide moved from 37% to 28.2%, and its estimated monthly branded searches moved from 201K to 135K.
- Across the 12 months ending September 2026, Thumbtack’s share of searches among home services marketplaces worldwide moved from 0.08% to <0.01%, and its estimated monthly branded searches moved from 420 to 20.
How did search popularity change for home services marketplaces worldwide in September 2026?
2 changes
In September 2026, Houzz lost share of searches among home services marketplaces worldwide, from 29.2% to 28.2%.
Estimated monthly branded searches for Thumbtack worldwide fell 95.2% over 12 measured months, from 420 to 20 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Houzz’s and Thumbtack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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