Houzz vs Programa:Which is more popular?
In September 2026, Houzz had more branded searches than Programa among interior design business software worldwide. Houzz had about 14,800 branded searches, while Programa had 590. Houzz made up 68.7% of all interior design business software searches we track, and Programa accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about interior design business software, Houzz appeared in four of the five answers and Programa in three. Houzz was mentioned before Programa in three out of five answers.
Who do people search for more?
Houzz, about 25 searches for every 1 for Programa
Who does AI mention more?
Houzz, mentioned in 4 of 5 answers, Programa in 3
Who does AI recommend more?
Houzz, named ahead of Programa in 3 of 5 answers
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Top interior design business software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Houzz was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Programa was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Houzz was listed before Programa in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Studio Designer1st- Houzz2nd
Programa3rd
DesignFiles4th
Design Manager5th
Materio–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Studio Designer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Houzz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DesignFiles4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Design Manager3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Programa3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Materio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about interior design business software
5 answers
Asked ChatGPT
“Which software should I use to run my interior design business?”
Asked ChatGPT
“What are the best project management software options for interior designers?”
Asked ChatGPT
“What's the best software for a small interior design studio?”
Searched Google, AI Overview
“interior design project management software”
Searched Google, AI Overview
“interior design business software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Houzz or Programa more popular in search?
This chart shows how often people search Google for Houzz and Programa by name. Each line represents a brand's share of searches for all six interior design business software we track, month by month, from English-language searches worldwide.
Share of searches by month for Houzz, Programa. The figures are in the table below the chart.
View monthly share of searches table
| Month | Houzz | Design Manager | Programa | DesignFiles | Studio Designer | Materio |
|---|---|---|---|---|---|---|
| Oct 2025 | 72.1% | 21.5% | 2.9% | 1.6% | 1.6% | 0.44% |
| Nov 2025 | 73% | 21.8% | 1.9% | 1.6% | 1.3% | 0.44% |
| Dec 2025 | 72.8% | 21.7% | 1.9% | 1.6% | 1.6% | 0.44% |
| Jan 2026 | 72.7% | 21.7% | 1.9% | 1.6% | 1.6% | 0.56% |
| Feb 2026 | 73.1% | 21.8% | 1.9% | 1.3% | 1.3% | 0.57% |
| Mar 2026 | 72.6% | 21.7% | 1.9% | 1.6% | 1.6% | 0.68% |
| Apr 2026 | 72.6% | 21.7% | 1.9% | 1.3% | 1.9% | 0.56% |
| May 2026 | 75.5% | 18.4% | 2.5% | 1.3% | 1.6% | 0.71% |
| Jun 2026 | 68.4% | 25% | 2.7% | 1.5% | 1.8% | 0.65% |
| Jul 2026 | 72.3% | 21.5% | 2.3% | 1.3% | 1.9% | 0.68% |
| Aug 2026 | 68.2% | 24.9% | 2.7% | 1.5% | 2.2% | 0.51% |
| Sep 2026 | 68.7% | 25.1% | 2.7% | 1.5% | 1.5% | 0.51% |
How has the Houzz and Programa comparison changed over the last 12 months?
3 findings
- Houzz was ahead of Programa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Houzz’s share of searches among interior design business software worldwide moved from 72.1% to 68.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Programa’s share of searches among interior design business software worldwide moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for interior design business software worldwide in September 2026?
2 changes
In September 2026, Houzz gained share of searches among interior design business software worldwide, from 68.2% to 68.7%.
Estimated monthly branded searches for Programa worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Houzz’s and Programa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among interior design business software
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