Brandwave

How popular isPrograma?

In September 2026, people searched for Programa by name about 590 times worldwide, an 18.1% decrease from the previous year. These searches made up 2.7% of all global interior design business software searches, placing Programa third out of six brands. When we asked both ChatGPT and Google AI Overviews about interior design business software, Programa appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Programa is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. HouzzShare of searches 68.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Design ManagerShare of searches 25.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. ProgramaShare of searches 2.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. DesignFilesShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Studio DesignerShare of searches 1.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top interior design business software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Programa was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Programa is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Studio Designer1st
  2. Houzz2nd
  3. Programa3rd
  4. DesignFiles4th
  5. Design Manager5th
  6. Materio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Studio Designer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Houzz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DesignFiles4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Design Manager3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Programa3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Materio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about interior design business software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which interior design business software compete with Programa?

Programa against interior design business software worldwide, by month

Share of searches by month for Houzz, Design Manager, Programa. The figures are in the table below the chart.

View monthly share of searches table
MonthHouzzDesign ManagerProgramaDesignFilesStudio DesignerMaterio
Oct 202572.1%21.5%2.9%1.6%1.6%0.44%
Nov 202573%21.8%1.9%1.6%1.3%0.44%
Dec 202572.8%21.7%1.9%1.6%1.6%0.44%
Jan 202672.7%21.7%1.9%1.6%1.6%0.56%
Feb 202673.1%21.8%1.9%1.3%1.3%0.57%
Mar 202672.6%21.7%1.9%1.6%1.6%0.68%
Apr 202672.6%21.7%1.9%1.3%1.9%0.56%
May 202675.5%18.4%2.5%1.3%1.6%0.71%
Jun 202668.4%25%2.7%1.5%1.8%0.65%
Jul 202672.3%21.5%2.3%1.3%1.9%0.68%
Aug 202668.2%24.9%2.7%1.5%2.2%0.51%
Sep 202668.7%25.1%2.7%1.5%1.5%0.51%

  1. 1.Houzz

    68.7%

    Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Design Manager

    25.1%

    Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Programa

    2.7%

    Held 3rd. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.DesignFiles

    1.5%

    Moved from 5th to 4th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Studio Designer

    1.5%

    Moved from 4th to 5th. 320 estimated branded searches, -33.3% vs prior month. Share -0.7 points.

  6. 6.Materio

    0.51%

    Held 6th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Programa and its closest rivals

Every comparison with Programa

5 comparisons

How has branded search demand for Programa changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Programa worldwide fell from 720 to 590.
  • Across the 12 months ending September 2026, Programa’s share of searches among interior design business software worldwide held steady, from 2.9% to 2.7%.

How did search popularity change for interior design business software worldwide in September 2026?

4 changes

  1. In September 2026, Houzz gained share of searches among interior design business software worldwide, from 68.2% to 68.7%.

  2. In September 2026, Studio Designer lost share of searches among interior design business software worldwide, from 2.2% to 1.5%.

  3. In September 2026, DesignFiles rose from 5th to 4th among interior design business software worldwide.

  4. Estimated monthly branded searches for Programa worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are Programa’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Programa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • programa design

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How the Brand Demand Index is measured

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