Brandwave

Materio vs Programa:Which is more popular?

In September 2026, Programa had more branded searches than Materio among interior design business software worldwide. Programa had about 590 branded searches, while Materio had 110. Programa made up 2.7% of all interior design business software searches we track, and Materio accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about interior design business software, Programa appeared in three of the five answers and Materio in none.

Among interior design business software worldwide in September 2026

Who do people search for more?

Programa, about 5 searches for every 1 for Materio

Programa 590 searchesMaterio 110 searches

Who does AI mention more?

Programa, mentioned in 3 of 5 answers, Materio in 0

Programa in 3 of 5Materio in 0 of 5

Who does AI recommend more?

Programa, the only one of the two named

Programa first in 3Materio never named

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Top interior design business software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Programa was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Materio did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Studio Designer1st
  2. Houzz2nd
  3. Programa3rd
  4. DesignFiles4th
  5. Design Manager5th
  6. Materio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Studio Designer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Houzz4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DesignFiles4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Design Manager3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Programa3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Materio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about interior design business software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Materio or Programa more popular in search?

This chart shows how often people search Google for Materio and Programa by name. Each line represents a brand's share of searches for all six interior design business software we track, month by month, from English-language searches worldwide.

Materio and Programa among interior design business software worldwide, by month

Share of searches by month for Programa, Materio. The figures are in the table below the chart.

View monthly share of searches table
MonthHouzzDesign ManagerProgramaDesignFilesStudio DesignerMaterio
Oct 202572.1%21.5%2.9%1.6%1.6%0.44%
Nov 202573%21.8%1.9%1.6%1.3%0.44%
Dec 202572.8%21.7%1.9%1.6%1.6%0.44%
Jan 202672.7%21.7%1.9%1.6%1.6%0.56%
Feb 202673.1%21.8%1.9%1.3%1.3%0.57%
Mar 202672.6%21.7%1.9%1.6%1.6%0.68%
Apr 202672.6%21.7%1.9%1.3%1.9%0.56%
May 202675.5%18.4%2.5%1.3%1.6%0.71%
Jun 202668.4%25%2.7%1.5%1.8%0.65%
Jul 202672.3%21.5%2.3%1.3%1.9%0.68%
Aug 202668.2%24.9%2.7%1.5%2.2%0.51%
Sep 202668.7%25.1%2.7%1.5%1.5%0.51%

How has the Materio and Programa comparison changed over the last 12 months?

3 findings

How did search popularity change for interior design business software worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Programa worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Materio’s and Programa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Materio

1 branded search term

  • materio software

Programa

1 branded search term

  • programa design

How the Brand Demand Index is measured

Other head-to-heads among interior design business software

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