Brandwave

How popular isHighland in search?

In September 2026, there were an estimated 1K branded searches for Highland worldwide which held steady over the last 12 months. Highland holds 0.37% estimated Share of Search among screenwriting software worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Celtx33.6%
  2. WriterDuet33.6%
  3. Final Draft22.4%
  4. Arc Studio10.1%
  5. Highland0.37%
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Which screenwriting software compete with Highland?

Highland against screenwriting software worldwide, by month

Share of Search by month for Celtx, WriterDuet, Final Draft, Arc Studio, Highland. The figures are in the table below the chart.

View monthly share of search table
MonthCeltxWriterDuetFinal DraftArc StudioHighland
Oct 202543.4%23.8%23.8%8.7%0.32%
Nov 202541.2%22.6%27.6%8.3%0.27%
Dec 202537.8%25.3%25.3%11.3%0.37%
Jan 202638.4%25.9%25.9%9.5%0.35%
Feb 202640.4%27.1%22.2%9.9%0.37%
Mar 202643%28.8%19.3%8.6%0.32%
Apr 202640.4%27.2%22.2%9.9%0.32%
May 202642%28.3%18.9%10.4%0.38%
Jun 202635.7%29.2%23.9%10.7%0.42%
Jul 202635.8%29.2%23.9%10.7%0.35%
Aug 202634.9%28.6%23.4%12.8%0.34%
Sep 202633.6%33.6%22.4%10.1%0.37%

  1. 1.Celtx

    33.6%

    Held 1st. 90.5K estimated branded searches, +22.3% vs prior month. Share -1.4 points.

  2. 2.WriterDuet

    33.6%

    Held 2nd. 90.5K estimated branded searches, +49.6% vs prior month. Share +5 points.

  3. 3.Final Draft

    22.4%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.9 points.

  4. 4.Arc Studio

    10.1%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -2.7 points.

  5. 5.Highland

    0.37%

    Held 5th. 1K estimated branded searches, +38.9% vs prior month. Share 0 points.

Compare search popularity between Highland and its closest rivals

Every comparison with Highland

How has branded search demand for Highland changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Highland worldwide held steady at 1K.
  • Across the 12 months ending September 2026, Highland’s estimated Share of Search among screenwriting software worldwide held steady, from 0.32% to 0.37%.

How did search popularity change for screenwriting software worldwide in September 2026?

  1. In September 2026, WriterDuet gained estimated Share of Search among screenwriting software worldwide, from 28.6% to 33.6%.

  2. In September 2026, Arc Studio lost estimated Share of Search among screenwriting software worldwide, from 12.8% to 10.1%.

  3. In September 2026, Celtx lost estimated Share of Search among screenwriting software worldwide, from 34.9% to 33.6%.

  4. In September 2026, Final Draft lost estimated Share of Search among screenwriting software worldwide, from 23.4% to 22.4%.

How is Highland measured?

Brandwave collects information about searches that people make online using Highland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • highland screenwriting

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How the Brand Demand Index is measured

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