Brandwave

How popular isHexagon in search?

In September 2026, there were an estimated 12.4K branded searches for Hexagon worldwide which is down 18% over the last 12 months. Hexagon holds 0.84% estimated Share of Search among digital twin platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bentley83.2%
  2. Dassault Systemes9.2%
  3. Autodesk Maya3.4%
  4. AVEVA3.4%
  5. Hexagon0.84%
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Where does Hexagon compete?

Hexagon is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Digital twin platforms5th of 50.84%Shown below
Metrology software4th of 53.4%Show ranking

Which digital twin platforms compete with Hexagon?

Hexagon against digital twin platforms worldwide, by month

Share of Search by month for Bentley, Dassault Systemes, Autodesk Maya, AVEVA, Hexagon. The figures are in the table below the chart.

View monthly share of search table
MonthBentleyDassault SystemesAutodesk MayaAVEVAHexagon
Oct 202584.7%7.6%3.4%3.4%0.85%
Nov 202584%7.6%4.2%3.4%0.85%
Dec 202585.3%7.7%3.5%2.8%0.71%
Jan 202684%7.6%4.2%3.4%0.85%
Feb 202680.1%13.2%3.2%2.7%0.81%
Mar 202682.4%9.1%4.1%3.3%1.1%
Apr 202687%6.4%3.5%2.3%0.74%
May 202687.6%6.4%2.9%2.4%0.72%
Jun 202683.7%9.3%3.4%2.8%0.84%
Jul 202683.7%9.3%3.4%2.8%0.84%
Aug 202684.8%7.6%3.4%3.4%0.7%
Sep 202683.2%9.2%3.4%3.4%0.84%

  1. 1.Bentley

    83.2%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Dassault Systemes

    9.2%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  3. 3.Autodesk Maya

    3.4%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.AVEVA

    3.4%

    Held 4th. 49.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Hexagon

    0.84%

    Held 5th. 12.4K estimated branded searches, +22.6% vs prior month. Share +0.1 points.

Compare search popularity between Hexagon and its closest rivals

Every comparison with Hexagon

How has branded search demand for Hexagon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Hexagon worldwide fell from 15.1K to 12.4K.
  • Across the 12 months ending September 2026, Hexagon’s estimated Share of Search among digital twin platforms worldwide held steady, from 0.85% to 0.84%.

How did search popularity change for digital twin platforms worldwide in September 2026?

  1. In September 2026, Dassault Systemes gained estimated Share of Search among digital twin platforms worldwide, from 7.6% to 9.2%.

  2. In September 2026, Bentley lost estimated Share of Search among digital twin platforms worldwide, from 84.8% to 83.2%.

  3. Estimated monthly branded searches for Autodesk Maya worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  4. Estimated monthly branded searches for AVEVA worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

  5. Estimated monthly branded searches for Hexagon worldwide fell 18% over 12 measured months, from 15.1K to 12.4K in September 2026.

How is Hexagon measured?

Brandwave collects information about searches that people make online using Hexagon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • hexagon digital
  • hexagon digital twin
  • hexagon metrology

Do you work for Hexagon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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