Brandwave

Bentley vs Hexagon:Which is more popular by branded search?

In August 2026, Bentley had more branded searches than Hexagon among digital twin platforms worldwide. Bentley was estimated to have 1.2M branded searches compared to Hexagon’s 550K, and held a 58.4% Share of Search versus Hexagon’s 26.3%. These are worldwide searches for English-language branded terms.

Share of Search among digital twin platforms worldwide in August 2026Which is more popular in search, Bentley or Hexagon?
Bentley58.4%1.2M searches
vs
Hexagon26.3%550K searches

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Which is more popular in search, Bentley or Hexagon?

Compare the platforms used to model physical assets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bentley and Hexagon among digital twin platforms worldwide, by month

Share of Search by month for Bentley, Hexagon. The figures are in the table below the chart.

View monthly share of search table
MonthBentleyHexagonDassault SystemesAutodesk MayaAVEVA
Oct 202555.3%30.3%9.9%2.2%2.2%
Nov 202551.4%34.7%9.3%2.5%2.1%
Dec 202555.4%30.5%10%2.2%1.8%
Jan 202654.9%30.3%9.9%2.7%2.2%
Feb 202648.1%32.5%15.9%2%1.6%
Mar 202650.4%34%11.1%2.5%2%
Apr 202656.7%31.1%8.3%2.3%1.5%
May 202657%31.3%8.4%1.9%1.5%
Jun 202654.2%29.9%12%2.2%1.8%
Jul 202660.1%22.2%13.3%2.4%2%
Aug 202658.4%26.3%10.5%2.4%2.4%
Sep 2026—————

How has the Bentley and Hexagon comparison changed over the last 12 months?

  • Bentley was ahead of Hexagon in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Bentley’s estimated Share of Search among digital twin platforms worldwide moved from 55.3% to 58.4%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
  • Across the 11 months ending August 2026, Hexagon’s estimated Share of Search among digital twin platforms worldwide moved from 30.3% to 26.3%, and its estimated monthly branded searches moved from 823K to 550K.

How did search popularity change for digital twin platforms worldwide in August 2026?

  1. In August 2026, Hexagon gained estimated Share of Search among digital twin platforms worldwide, from 22.2% to 26.3%.

  2. In August 2026, Bentley lost estimated Share of Search among digital twin platforms worldwide, from 60.1% to 58.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Bentley’s and Hexagon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bentley

1 branded search term

  • bentley

Hexagon

1 branded search term

  • hexagon

How the Brand Demand Index is measured

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Put your own brand in this comparison

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