How popular isHaws in search?
In September 2026, there were an estimated 22.2K branded searches for Haws worldwide which is down 18.1% over the last 12 months. Haws holds 6.2% estimated Share of Search among watering can brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Gardena56.4%
Neta30.9%
Haws6.2%- Hozelock5.1%
Burgon & Ball1.4%
Draper<0.01%
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Which watering can brands compete with Haws?
Share of Search by month for Gardena, Neta, Haws, Hozelock. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Neta | Haws | Hozelock | Burgon & Ball | Draper |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 38.9% | 7.8% | 4.3% | 1.4% | <0.01% |
| Nov 2025 | 48.3% | 39.5% | 6.5% | 3.5% | 2.1% | <0.01% |
| Dec 2025 | 47.1% | 38.4% | 7.7% | 4.2% | 2.6% | <0.01% |
| Jan 2026 | 43.3% | 43.3% | 7.1% | 4.7% | 1.5% | <0.01% |
| Feb 2026 | 52.8% | 35.2% | 5.8% | 4.7% | 1.5% | <0.01% |
| Mar 2026 | 60.4% | 27.1% | 4.5% | 6.6% | 1.5% | <0.01% |
| Apr 2026 | 66.1% | 19.7% | 4% | 8.9% | 1.3% | 0.02% |
| May 2026 | 69% | 16.9% | 3.4% | 9.3% | 1.4% | 0.05% |
| Jun 2026 | 66.6% | 19.9% | 3.3% | 9% | 1.3% | 0.03% |
| Jul 2026 | 60.7% | 22.2% | 3.7% | 12.2% | 1.2% | 0.05% |
| Aug 2026 | 59% | 26.4% | 5.3% | 7.9% | 1.4% | 0.02% |
| Sep 2026 | 56.4% | 30.9% | 6.2% | 5.1% | 1.4% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.4% | 201K | -18.3% | -2.5 points | |
| 2, held 2nd | 30.9% | 110K | 0% | +4.5 points | |
| 3, moved from 4th to 3rd | 6.2% | 22.2K | 0% | +0.9 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 5.1% | 18.1K | -45.3% | -2.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.4% | 4.9K | -17% | 0 points | |
| 6, held 6th | <0.01% | 30 | -66.7% | 0 points |
1.
Gardena56.4%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -2.5 points.
2.
Neta30.9%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +4.5 points.
3.
Haws6.2%
Moved from 4th to 3rd. 22.2K estimated branded searches, 0% vs prior month. Share +0.9 points.
4.Hozelock
5.1%
Moved from 3rd to 4th. 18.1K estimated branded searches, -45.3% vs prior month. Share -2.9 points.
1.4%
Held 5th. 4.9K estimated branded searches, -17% vs prior month. Share 0 points.
6.
Draper<0.01%
Held 6th. 30 estimated branded searches, -66.7% vs prior month. Share 0 points.
Compare search popularity between Haws and its closest rivals
Every comparison with Haws
5 comparisons
How has branded search demand for Haws changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Haws worldwide fell from 27.1K to 22.2K.
- Across the 12 months ending September 2026, Haws’ estimated Share of Search among watering can brands worldwide decreased from 7.8% to 6.2%.
- Across the 12 months ending September 2026, Haws’ estimated Share of Search among watering can brands worldwide peaked at 7.8% in October 2025 and was lowest at 3.3% in June 2026.
How did search popularity change for watering can brands worldwide in September 2026?
5 changes
In September 2026, Haws overtook Hozelock to rank 3rd among watering can brands worldwide, with 6.2% estimated Share of Search.
In September 2026, Neta gained estimated Share of Search among watering can brands worldwide, from 26.4% to 30.9%.
In September 2026, Hozelock lost estimated Share of Search among watering can brands worldwide, from 7.9% to 5.1%.
In September 2026, Gardena lost estimated Share of Search among watering can brands worldwide, from 59% to 56.4%.
Estimated monthly branded searches for Draper worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.
How is Haws measured?
Brandwave collects information about searches that people make online using Haws’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- haws
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Is Haws your brand?
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