Brandwave

How popular isHARO?

In September 2026, people searched for HARO by name about 1,600 times worldwide, a 44.8% decrease from the previous year. These searches made up 6.4% of all global journalist request service searches, placing HARO third out of six services. When we asked both ChatGPT and Google AI Overviews about journalist request services, HARO appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

HARO is the third most searched of 6 competitors and the most recommended in AI answers.

  1. QwotedShare of searches 72.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SourceBottleShare of searches 11.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. HAROShare of searches 6.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Source of SourcesShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. FeaturedShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top journalist request services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HARO appeared in all five answers. HARO is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HARO1st
  2. Qwoted2nd
  3. Featured3rd
  4. Source of Sources4th
  5. MentionMatch5th
  6. SourceBottle6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qwoted5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HARO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Featured4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MentionMatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Source of Sources3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SourceBottle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about journalist request services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which journalist request services compete with HARO?

HARO against journalist request services worldwide, by month

Share of searches by month for Qwoted, SourceBottle, HARO, Source of Sources, Featured, MentionMatch. The figures are in the table below the chart.

View monthly share of searches table
MonthQwotedSourceBottleHAROSource of SourcesFeaturedMentionMatch
Oct 202567.7%11%13.3%3.3%3.3%1.5%
Nov 202568%8.7%13.3%4%4%1.8%
Dec 202570.4%7.6%13.8%2.3%4.2%1.8%
Jan 202669.2%8.9%13.6%2.8%3.4%2.3%
Feb 202667.2%10.9%13.2%3.3%3.3%2.2%
Mar 202666.8%10.8%13.1%3.2%4%2.1%
Apr 202668.3%11.1%11.1%3.3%4.1%2.1%
May 202668.8%9.1%9.1%7.2%3.8%1.9%
Jun 202671%9.4%7.5%6.3%3.5%2.4%
Jul 202670.1%11.2%7.4%6.2%2.8%2.3%
Aug 202670.8%11.3%7.4%5.1%2.8%2.5%
Sep 202672.5%11.6%6.4%4%2.9%2.6%

  1. 1.Qwoted

    72.5%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.SourceBottle

    11.6%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.HARO

    6.4%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -1 points.

  4. 4.Source of Sources

    4%

    Held 4th. 1K estimated branded searches, -23.1% vs prior month. Share -1.1 points.

  5. 5.Featured

    2.9%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.MentionMatch

    2.6%

    Held 6th. 640 estimated branded searches, -1.5% vs prior month. Share 0 points.

Compare popularity between HARO and its closest rivals

Every comparison with HARO

5 comparisons

How has branded search demand for HARO changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HARO worldwide fell from 2.9K to 1.6K.
  • Across the 12 months ending September 2026, HARO’s share of searches among journalist request services worldwide decreased from 13.3% to 6.4%.
  • Across the 12 months ending September 2026, HARO’s share of searches among journalist request services worldwide peaked at 13.8% in December 2025 and was lowest at 6.4% in September 2026.
  • Across the 12 months ending September 2026, HARO fell from 2nd to 3rd among journalist request services worldwide.

How did search popularity change for journalist request services worldwide in September 2026?

5 changes

  1. In September 2026, Qwoted gained share of searches among journalist request services worldwide, from 70.8% to 72.5%.

  2. In September 2026, Source of Sources lost share of searches among journalist request services worldwide, from 5.1% to 4%.

  3. In September 2026, HARO lost share of searches among journalist request services worldwide, from 7.4% to 6.4%.

  4. SourceBottle’s share of searches among journalist request services worldwide has gained ground for 3 months in a row, from 9.4% to 11.6% in September 2026.

  5. Estimated monthly branded searches for MentionMatch worldwide rose 100% over 12 measured months, from 320 to 640 in September 2026.

How are HARO’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using HARO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • help a reporter

How the Brand Demand Index is measured

Who owns HARO?

HARO is owned by Featured. Brandwave also tracks Featured, owned by the same company, worldwide.

Do you work for HARO? To request corrections or removal please contact us via our support page and we will be happy to assist.

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