HARO vs SourceBottle:Which is more popular?
In September 2026, SourceBottle had more branded searches than HARO among journalist request services worldwide. SourceBottle had about 2,900 branded searches, while HARO had 1,600. SourceBottle made up 11.6% of all journalist request service searches we track, and HARO accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about journalist request services, HARO appeared in all five answers and SourceBottle in two. HARO was mentioned before SourceBottle in every answer.
Who do people search for more?
SourceBottle, about 81% more searches than HARO
Who does AI mention more?
HARO, mentioned in every answer we collected
Who does AI recommend more?
HARO, named ahead of SourceBottle in every answer
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Top journalist request services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HARO appeared in all five answers. SourceBottle was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HARO was listed before SourceBottle in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
HARO1st
Qwoted2nd
Featured3rd
Source of Sources4th
MentionMatch5th
SourceBottle6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Qwoted5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
HARO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Featured4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
MentionMatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Source of Sources3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SourceBottle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about journalist request services
5 answers
Asked ChatGPT
“Which journalist request service should I use to get press coverage?”
Asked ChatGPT
“What are the best alternatives to HARO?”
Asked ChatGPT
“What's the best journalist request service for a small B2B company?”
Searched Google, AI Overview
“haro alternatives”
Searched Google, AI Overview
“journalist requests”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is HARO or SourceBottle more popular in search?
This chart shows how often people search Google for HARO and SourceBottle by name. Each line represents a brand's share of searches for all six journalist request services we track, month by month, from English-language searches worldwide.
Share of searches by month for SourceBottle, HARO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Qwoted | SourceBottle | HARO | Source of Sources | Featured | MentionMatch |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.7% | 11% | 13.3% | 3.3% | 3.3% | 1.5% |
| Nov 2025 | 68% | 8.7% | 13.3% | 4% | 4% | 1.8% |
| Dec 2025 | 70.4% | 7.6% | 13.8% | 2.3% | 4.2% | 1.8% |
| Jan 2026 | 69.2% | 8.9% | 13.6% | 2.8% | 3.4% | 2.3% |
| Feb 2026 | 67.2% | 10.9% | 13.2% | 3.3% | 3.3% | 2.2% |
| Mar 2026 | 66.8% | 10.8% | 13.1% | 3.2% | 4% | 2.1% |
| Apr 2026 | 68.3% | 11.1% | 11.1% | 3.3% | 4.1% | 2.1% |
| May 2026 | 68.8% | 9.1% | 9.1% | 7.2% | 3.8% | 1.9% |
| Jun 2026 | 71% | 9.4% | 7.5% | 6.3% | 3.5% | 2.4% |
| Jul 2026 | 70.1% | 11.2% | 7.4% | 6.2% | 2.8% | 2.3% |
| Aug 2026 | 70.8% | 11.3% | 7.4% | 5.1% | 2.8% | 2.5% |
| Sep 2026 | 72.5% | 11.6% | 6.4% | 4% | 2.9% | 2.6% |
How has the HARO and SourceBottle comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: SourceBottle took it in June 2026.
- Across the 12 months ending September 2026, HARO’s share of searches among journalist request services worldwide moved from 13.3% to 6.4%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
- Across the 12 months ending September 2026, SourceBottle’s share of searches among journalist request services worldwide moved from 11% to 11.6%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for journalist request services worldwide in September 2026?
2 changes

In September 2026, HARO lost share of searches among journalist request services worldwide, from 7.4% to 6.4%.

SourceBottle’s share of searches among journalist request services worldwide has gained ground for 3 months in a row, from 9.4% to 11.6% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HARO’s and SourceBottle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HARO
1 branded search term
- help a reporter
SourceBottle
1 branded search term
- sourcebottle
Other head-to-heads among journalist request services

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