Featured vs HARO:Which is more popular?
In September 2026, HARO had more branded searches than Featured among journalist request services worldwide. HARO had about 1,600 branded searches, while Featured had 720. HARO made up 6.4% of all journalist request service searches we track, and Featured accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about journalist request services, HARO appeared in all five answers and Featured in four. HARO was mentioned before Featured in three out of five answers.
Who do people search for more?
HARO, about 2 searches for every 1 for Featured
Who does AI mention more?
HARO, mentioned in every answer we collected
Who does AI recommend more?
HARO, named ahead of Featured in 3 of 5 answers
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Top journalist request services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HARO appeared in all five answers. Featured was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HARO was listed before Featured in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- HARO1st
Qwoted2nd
Featured3rd
Source of Sources4th
MentionMatch5th
SourceBottle6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Qwoted5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HARO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Featured4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MentionMatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Source of Sources3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SourceBottle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about journalist request services
5 answers
Asked ChatGPT
“Which journalist request service should I use to get press coverage?”
Asked ChatGPT
“What are the best alternatives to HARO?”
Asked ChatGPT
“What's the best journalist request service for a small B2B company?”
Searched Google, AI Overview
“haro alternatives”
Searched Google, AI Overview
“journalist requests”
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Featured or HARO more popular in search?
This chart shows how often people search Google for Featured and HARO by name. Each line represents a brand's share of searches for all six journalist request services we track, month by month, from English-language searches worldwide.
Share of searches by month for HARO, Featured. The figures are in the table below the chart.
View monthly share of searches table
| Month | Qwoted | SourceBottle | HARO | Source of Sources | Featured | MentionMatch |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.7% | 11% | 13.3% | 3.3% | 3.3% | 1.5% |
| Nov 2025 | 68% | 8.7% | 13.3% | 4% | 4% | 1.8% |
| Dec 2025 | 70.4% | 7.6% | 13.8% | 2.3% | 4.2% | 1.8% |
| Jan 2026 | 69.2% | 8.9% | 13.6% | 2.8% | 3.4% | 2.3% |
| Feb 2026 | 67.2% | 10.9% | 13.2% | 3.3% | 3.3% | 2.2% |
| Mar 2026 | 66.8% | 10.8% | 13.1% | 3.2% | 4% | 2.1% |
| Apr 2026 | 68.3% | 11.1% | 11.1% | 3.3% | 4.1% | 2.1% |
| May 2026 | 68.8% | 9.1% | 9.1% | 7.2% | 3.8% | 1.9% |
| Jun 2026 | 71% | 9.4% | 7.5% | 6.3% | 3.5% | 2.4% |
| Jul 2026 | 70.1% | 11.2% | 7.4% | 6.2% | 2.8% | 2.3% |
| Aug 2026 | 70.8% | 11.3% | 7.4% | 5.1% | 2.8% | 2.5% |
| Sep 2026 | 72.5% | 11.6% | 6.4% | 4% | 2.9% | 2.6% |
How has the Featured and HARO comparison changed over the last 12 months?
3 findings
- HARO was ahead of Featured in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Featured’s share of searches among journalist request services worldwide moved from 3.3% to 2.9%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, HARO’s share of searches among journalist request services worldwide moved from 13.3% to 6.4%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
How did search popularity change for journalist request services worldwide in September 2026?
1 change
In September 2026, HARO lost share of searches among journalist request services worldwide, from 7.4% to 6.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Featured’s and HARO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among journalist request services
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