Brandwave

HARO vs Source of Sources:Which is more popular?

In September 2026, HARO had more branded searches than Source of Sources among journalist request services worldwide. HARO had about 1,600 branded searches, while Source of Sources had 1,000. HARO made up 6.4% of all journalist request service searches we track, and Source of Sources accounted for 4%. When we asked ChatGPT and Google AI Overviews about journalist request services, HARO appeared in all five answers and Source of Sources in three. HARO was mentioned before Source of Sources in four out of five answers.

Among journalist request services worldwide in September 2026

Who do people search for more?

HARO, about 60% more searches than Source of Sources

HARO 1.6K searchesSource of Sources 1K searches

Who does AI mention more?

HARO, mentioned in every answer we collected

HARO in 5 of 5Source of Sources in 3 of 5

Who does AI recommend more?

HARO, named ahead of Source of Sources in 4 of 5 answers

HARO first in 4Source of Sources first in 1

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Top journalist request services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HARO appeared in all five answers. Source of Sources was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. HARO was listed before Source of Sources in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HARO1st
  2. Qwoted2nd
  3. Featured3rd
  4. Source of Sources4th
  5. MentionMatch5th
  6. SourceBottle6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qwoted5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HARO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Featured4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MentionMatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Source of Sources3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SourceBottle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about journalist request services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is HARO or Source of Sources more popular in search?

This chart shows how often people search Google for HARO and Source of Sources by name. Each line represents a brand's share of searches for all six journalist request services we track, month by month, from English-language searches worldwide.

HARO and Source of Sources among journalist request services worldwide, by month

Share of searches by month for HARO, Source of Sources. The figures are in the table below the chart.

View monthly share of searches table
MonthQwotedSourceBottleHAROSource of SourcesFeaturedMentionMatch
Oct 202567.7%11%13.3%3.3%3.3%1.5%
Nov 202568%8.7%13.3%4%4%1.8%
Dec 202570.4%7.6%13.8%2.3%4.2%1.8%
Jan 202669.2%8.9%13.6%2.8%3.4%2.3%
Feb 202667.2%10.9%13.2%3.3%3.3%2.2%
Mar 202666.8%10.8%13.1%3.2%4%2.1%
Apr 202668.3%11.1%11.1%3.3%4.1%2.1%
May 202668.8%9.1%9.1%7.2%3.8%1.9%
Jun 202671%9.4%7.5%6.3%3.5%2.4%
Jul 202670.1%11.2%7.4%6.2%2.8%2.3%
Aug 202670.8%11.3%7.4%5.1%2.8%2.5%
Sep 202672.5%11.6%6.4%4%2.9%2.6%

How has the HARO and Source of Sources comparison changed over the last 12 months?

3 findings

How did search popularity change for journalist request services worldwide in September 2026?

2 changes
  1. In September 2026, Source of Sources lost share of searches among journalist request services worldwide, from 5.1% to 4%.

  2. In September 2026, HARO lost share of searches among journalist request services worldwide, from 7.4% to 6.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HARO’s and Source of Sources’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HARO

1 branded search term

  • help a reporter

Source of Sources

1 branded search term

  • source of sources

How the Brand Demand Index is measured

Other head-to-heads among journalist request services

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