Brandwave

How popular isGreen's in search?

In August 2026, there were an estimated 1.9M branded searches for Green's worldwide which is up 22.5% over the last 11 months. Green's holds 68.6% estimated Share of Search among baking mixes worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Green's68.6%
  2. King Arthur13.9%
  3. Dr. Oetker11.4%
  4. Betty Crocker5%
  5. Duncan Hines0.82%
  6. Pillsbury0.3%
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Which baking mixes compete with Green's?

Green's against baking mixes worldwide, by month

Share of Search by month for Green's, King Arthur, Dr. Oetker, Betty Crocker. The figures are in the table below the chart.

View monthly share of search table
MonthGreen'sKing ArthurDr. OetkerBetty CrockerDuncan HinesPillsbury
Oct 202561.8%16%15.3%5.5%0.91%0.49%
Nov 202561%17.6%14.6%5.5%0.9%0.4%
Dec 202560.1%15.1%17%6.6%0.72%0.48%
Jan 202662.5%17%12.7%6.8%0.75%0.33%
Feb 202665.3%14.5%13.2%5.8%0.78%0.35%
Mar 202666.8%14.2%13.1%4.9%0.66%0.29%
Apr 202666.5%14.1%13.5%4.8%0.8%0.36%
May 202664.3%16%13%5.7%0.63%0.28%
Jun 202668.4%13.9%11.8%5%0.67%0.3%
Jul 202667.6%13.7%11.7%6%0.66%0.3%
Aug 202668.6%13.9%11.4%5%0.82%0.3%
Sep 2026——————

  1. 1.Green's

    68.6%

    Held 1st. 1.9M estimated branded searches, +22.4% vs prior month. Share +1 points.

  2. 2.King Arthur

    13.9%

    Held 2nd. 375K estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  3. 3.Dr. Oetker

    11.4%

    Held 3rd. 307K estimated branded searches, +17.2% vs prior month. Share -0.3 points.

  4. 4.Betty Crocker

    5%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -1 points.

  5. 5.Duncan Hines

    0.82%

    Held 5th. 22.2K estimated branded searches, +50% vs prior month. Share +0.2 points.

  6. 6.Pillsbury

    0.3%

    Held 6th. 8.1K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between Green's and its closest rivals

How has branded search demand for Green's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Green's worldwide rose from 1.5M to 1.9M.
  • Across the 11 months ending August 2026, Green's’ estimated Share of Search among baking mixes worldwide increased from 61.8% to 68.6%.
  • Across the 11 months ending August 2026, Green's’ estimated Share of Search among baking mixes worldwide peaked at 68.6% in August 2026 and was lowest at 60.1% in December 2025.

How did search popularity change for baking mixes worldwide in August 2026?

  1. In August 2026, Green's gained estimated Share of Search among baking mixes worldwide, from 67.6% to 68.6%.

  2. In August 2026, Betty Crocker lost estimated Share of Search among baking mixes worldwide, from 6% to 5%.

  3. Dr. Oetker’s estimated Share of Search among baking mixes worldwide has lost ground for 3 months in a row, from 13% to 11.4% in August 2026.

  4. Estimated monthly branded searches for Pillsbury worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

How is Green's measured?

Brandwave collects information about searches that people make online using Green's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • green s
  • greens
  • greens baking

Do you work for Green's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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