Brandwave

How popular isGoogle Domains in search?

In September 2026, there were an estimated 110K branded searches for Google Domains worldwide which is down 45.3% over the last 12 months. Google Domains holds 1.2% estimated Share of Search among domain name registrars worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. GoDaddy47.6%
  2. Cloudflare46.1%
  3. Hover2.8%
  4. Bluehost2.3%
  5. Google Domains1.2%
  6. Namecheap<0.01%
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Which domain name registrars compete with Google Domains?

Google Domains against domain name registrars worldwide, by month

Share of Search by month for GoDaddy, Cloudflare, Hover, Bluehost, Google Domains. The figures are in the table below the chart.

View monthly share of search table
MonthGoDaddyCloudflareHoverBluehostGoogle DomainsNamecheap
Oct 202556.5%34.7%2.6%3.1%3.1%<0.01%
Nov 202527%68.7%1.2%1.5%1.5%<0.01%
Dec 202543.8%49.8%2%2.4%2%<0.01%
Jan 202656.1%35.5%3.2%2.6%2.6%<0.01%
Feb 202652.4%39.9%2.4%2.9%2.4%<0.01%
Mar 202652.8%40.8%2%2.4%2%<0.01%
Apr 202647.8%45.1%2.2%2.7%2.2%<0.01%
May 202648%45.3%2.2%2.7%1.8%<0.01%
Jun 202648.4%45.7%1.8%2.2%1.8%<0.01%
Jul 202648.1%45.9%1.8%2.3%1.8%<0.01%
Aug 202643.3%50.8%2%2.5%1.4%<0.01%
Sep 202647.6%46.1%2.8%2.3%1.2%<0.01%
  1. 1.GoDaddy

    47.6%

    Moved from 2nd to 1st. 4.2M estimated branded searches, +21.2% vs prior month. Share +4.3 points.

  2. 2.Cloudflare

    46.1%

    Moved from 1st to 2nd. 4.1M estimated branded searches, 0% vs prior month. Share -4.7 points.

  3. 3.Hover

    2.8%

    Moved from 4th to 3rd. 246K estimated branded searches, +49.1% vs prior month. Share +0.7 points.

  4. 4.Bluehost

    2.3%

    Moved from 3rd to 4th. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Namecheap

    <0.01%

    Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

Compare search popularity between Google Domains and its closest rivals

How has branded search demand for Google Domains changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Domains worldwide fell from 201K to 110K.
  • Across the 12 months ending September 2026, Google Domains’ estimated Share of Search among domain name registrars worldwide decreased from 3.1% to 1.2%.
  • Across the 12 months ending September 2026, Google Domains fell from 4th to 5th among domain name registrars worldwide.

How did search popularity change for domain name registrars worldwide in September 2026?

  1. In September 2026, GoDaddy overtook Cloudflare to become the leader among domain name registrars worldwide, with 47.6% estimated Share of Search.

  2. In September 2026, Hover overtook Bluehost to rank 3rd among domain name registrars worldwide, with 2.8% estimated Share of Search.

  3. In September 2026, Cloudflare lost estimated Share of Search among domain name registrars worldwide, from 50.8% to 46.1%.

  4. Estimated monthly branded searches for Namecheap worldwide rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

  5. Estimated monthly branded searches for Google Domains worldwide fell 45.3% over 12 measured months, from 201K to 110K in September 2026.

How is Google Domains measured?

Brandwave collects information about searches that people make online using Google Domains’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • google domains

Do you work for Google Domains? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Google Domains your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.