How popular isGold's Gym in search?
In August 2026, there were an estimated 884K branded searches for Gold's Gym worldwide which held steady over the last 11 months. Gold's Gym holds 5.3% estimated Share of Search among fitness chains worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Planet Fitness67%
Anytime Fitness20.2%
Gold's Gym5.3%PureGym5%
GoodLife Fitness1.8%
Les Mills0.66%
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Which fitness chains compete with Gold's Gym?
Share of Search by month for Planet Fitness, Anytime Fitness, Gold's Gym, PureGym. The figures are in the table below the chart.
View monthly share of search table
| Month | Planet Fitness | Anytime Fitness | Gold's Gym | PureGym | GoodLife Fitness | Les Mills |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 20.1% | 5.2% | 4.9% | 2.2% | 0.81% |
| Nov 2025 | 66.1% | 19.9% | 6.2% | 4.9% | 2.2% | 0.65% |
| Dec 2025 | 65.7% | 19.8% | 6.2% | 4.9% | 2.7% | 0.65% |
| Jan 2026 | 66.8% | 20.1% | 5.2% | 4.9% | 2.2% | 0.81% |
| Feb 2026 | 66.7% | 20.1% | 5.3% | 4.9% | 2.2% | 0.66% |
| Mar 2026 | 70.9% | 17.5% | 4.7% | 4.3% | 1.9% | 0.7% |
| Apr 2026 | 67.3% | 20.3% | 5.4% | 4.1% | 2.2% | 0.67% |
| May 2026 | 71.9% | 17.7% | 4.7% | 3.6% | 1.6% | 0.58% |
| Jun 2026 | 72.4% | 17.8% | 3.9% | 3.6% | 1.6% | 0.72% |
| Jul 2026 | 71.9% | 17.7% | 4.7% | 3.6% | 1.6% | 0.58% |
| Aug 2026 | 67% | 20.2% | 5.3% | 5% | 1.8% | 0.66% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67% | 11.1M | -18.4% | -4.9 points | |
| 2, held 2nd | 20.2% | 3.4M | 0% | +2.5 points | |
| 3, held 3rd | 5.3% | 884K | 0% | +0.7 points | |
| 4, held 4th | 5% | 823K | +22.3% | +1.4 points | |
| 5, held 5th | 1.8% | 301K | 0% | +0.2 points | |
| 6, held 6th | 0.66% | 110K | 0% | +0.1 points |
67%
Held 1st. 11.1M estimated branded searches, -18.4% vs prior month. Share -4.9 points.
20.2%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +2.5 points.
5.3%
Held 3rd. 884K estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
5%
Held 4th. 823K estimated branded searches, +22.3% vs prior month. Share +1.4 points.
1.8%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.
0.66%
Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Gold's Gym and its closest rivals
Every comparison with Gold's Gym
5 comparisons
How has branded search demand for Gold's Gym changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Gold's Gym worldwide held steady, from 873K to 884K.
- Across the 11 months ending August 2026, Gold's Gym’s estimated Share of Search among fitness chains worldwide peaked at 6.2% in November 2025 and was lowest at 3.9% in June 2026.
How did search popularity change for fitness chains worldwide in August 2026?
6 changes
In August 2026, Anytime Fitness gained estimated Share of Search among fitness chains worldwide, from 17.7% to 20.2%.
In August 2026, PureGym gained estimated Share of Search among fitness chains worldwide, from 3.6% to 5%.
In August 2026, Gold's Gym gained estimated Share of Search among fitness chains worldwide, from 4.7% to 5.3%.
In August 2026, Planet Fitness lost estimated Share of Search among fitness chains worldwide, from 71.9% to 67%.
Estimated monthly branded searches for Les Mills worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Estimated monthly branded searches for GoodLife Fitness worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
How is Gold's Gym measured?
Brandwave collects information about searches that people make online using Gold's Gym’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- gold s gym
- gold's gym
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