Gold's Gym vs Planet Fitness:Which is more popular by branded search?
In August 2026, Planet Fitness had more branded searches than Gold's Gym among fitness chains worldwide. Planet Fitness was estimated to have 11.1M branded searches compared to Gold's Gym’s 884K, and held a 67% Share of Search versus Gold's Gym’s 5.3%. These are worldwide searches for English-language branded terms.
Follow Gold's Gym vs Planet Fitness and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Gold's Gym or Planet Fitness?
Compare the fitness chains people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Planet Fitness, Gold's Gym. The figures are in the table below the chart.
View monthly share of search table
| Month | Planet Fitness | Anytime Fitness | Gold's Gym | PureGym | GoodLife Fitness | Les Mills |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 20.1% | 5.2% | 4.9% | 2.2% | 0.81% |
| Nov 2025 | 66.1% | 19.9% | 6.2% | 4.9% | 2.2% | 0.65% |
| Dec 2025 | 65.7% | 19.8% | 6.2% | 4.9% | 2.7% | 0.65% |
| Jan 2026 | 66.8% | 20.1% | 5.2% | 4.9% | 2.2% | 0.81% |
| Feb 2026 | 66.7% | 20.1% | 5.3% | 4.9% | 2.2% | 0.66% |
| Mar 2026 | 70.9% | 17.5% | 4.7% | 4.3% | 1.9% | 0.7% |
| Apr 2026 | 67.3% | 20.3% | 5.4% | 4.1% | 2.2% | 0.67% |
| May 2026 | 71.9% | 17.7% | 4.7% | 3.6% | 1.6% | 0.58% |
| Jun 2026 | 72.4% | 17.8% | 3.9% | 3.6% | 1.6% | 0.72% |
| Jul 2026 | 71.9% | 17.7% | 4.7% | 3.6% | 1.6% | 0.58% |
| Aug 2026 | 67% | 20.2% | 5.3% | 5% | 1.8% | 0.66% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gold's Gym and Planet Fitness comparison changed over the last 12 months?
3 findings
- Planet Fitness was ahead of Gold's Gym in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gold's Gym’s estimated Share of Search among fitness chains worldwide moved from 5.2% to 5.3%, and its estimated monthly branded searches moved from 873K to 884K.
- Across the 11 months ending August 2026, Planet Fitness’ estimated Share of Search among fitness chains worldwide moved from 66.7% to 67%, and its estimated monthly branded searches held steady at 11.1M.
How did search popularity change for fitness chains worldwide in August 2026?
2 changes
In August 2026, Gold's Gym gained estimated Share of Search among fitness chains worldwide, from 4.7% to 5.3%.
In August 2026, Planet Fitness lost estimated Share of Search among fitness chains worldwide, from 71.9% to 67%.
How each brand is measured
Brandwave collects information about searches that people make online using Gold's Gym’s and Planet Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gold's Gym
2 branded search terms
- gold s gym
- gold's gym
Planet Fitness
1 branded search term
- planet fitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.