Fitness chains:Which brands are most popular in search?
In August 2026, Planet Fitness was the most searched among fitness chains worldwide, with an estimated 11.1M branded searches and 67.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Planet Fitness67.2%
Anytime Fitness20.3%
Gold's Gym5%PureGym5%
GoodLife Fitness1.8%
Les Mills0.67%
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Share of SearchLeaderboard
Compare the fitness chains people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Planet Fitness, Anytime Fitness, Gold's Gym, PureGym. The figures are in the table below the chart.
View monthly share of search table
| Month | Planet Fitness | Anytime Fitness | Gold's Gym | PureGym | GoodLife Fitness | Les Mills |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 20.2% | 5% | 5% | 2.2% | 0.81% |
| Nov 2025 | 66.3% | 20% | 6% | 4.9% | 2.2% | 0.66% |
| Dec 2025 | 65.9% | 19.9% | 5.9% | 4.9% | 2.7% | 0.65% |
| Jan 2026 | 67% | 20.1% | 4.9% | 4.9% | 2.2% | 0.81% |
| Feb 2026 | 67% | 20.2% | 5% | 5% | 2.2% | 0.66% |
| Mar 2026 | 71.2% | 17.5% | 4.3% | 4.3% | 1.9% | 0.71% |
| Apr 2026 | 67.6% | 20.4% | 5% | 4.1% | 2.2% | 0.67% |
| May 2026 | 72.1% | 17.8% | 4.4% | 3.6% | 1.6% | 0.58% |
| Jun 2026 | 72.6% | 17.9% | 3.6% | 3.6% | 1.6% | 0.72% |
| Jul 2026 | 72.1% | 17.8% | 4.4% | 3.6% | 1.6% | 0.58% |
| Aug 2026 | 67.2% | 20.3% | 5% | 5% | 1.8% | 0.67% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.2% | 11.1M | -18.4% | -4.9 points | |
| 2, held 2nd | 20.3% | 3.4M | 0% | +2.5 points | |
| 3, held 3rd | 5% | 823K | 0% | +0.6 points | |
| 4, held 4th | 5% | 823K | +22.3% | +1.4 points | |
| 5, held 5th | 1.8% | 301K | 0% | +0.2 points | |
| 6, held 6th | 0.67% | 110K | 0% | +0.1 points |
67.2%
Held 1st. 11.1M estimated branded searches, -18.4% vs prior month. Share -4.9 points.
20.3%
Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +2.5 points.
5%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.6 points.
4.
5%
Held 4th. 823K estimated branded searches, +22.3% vs prior month. Share +1.4 points.
1.8%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.
0.67%
Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- Planet Fitness vs Anytime Fitness: compare search popularity
- Planet Fitness vs Gold's Gym: compare search popularity
- Anytime Fitness vs Gold's Gym: compare search popularity
- Compare any of these brands
Which brand is most popular in search among fitness chains worldwide?
6 brands
In August 2026, Planet Fitness was the most searched among fitness chains worldwide, with an estimated 11.1M branded searches and 67.2% estimated Share of Search within this set. Anytime Fitness is in 2nd place, 46.9 percentage points behind at 20.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Planet Fitness | 66.9% → 67.2% | 72.6%Jun 2026 | 65.9%Dec 2025 | 1st |
| Anytime Fitness | 20.2% → 20.3% | 20.4%Apr 2026 | 17.5%Mar 2026 | 2nd |
| Gold's Gym | 5% | 6%Nov 2025 | 3.6%Jun 2026 | 3rd |
| PureGym | 5% | 5%Aug 2026 | 3.6%May 2026 | 4th |
| GoodLife Fitness | 2.2% → 1.8% | 2.7%Dec 2025 | 1.6%May 2026 | 5th |
| Les Mills | 0.81% → 0.67% | 0.81%Oct 2025 | 0.58%May 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Planet Fitness’ estimated Share of Search among fitness chains worldwide peaked at 72.6% in June 2026 and was lowest at 65.9% in December 2025.
- Across the 11 months ending August 2026, Anytime Fitness’ estimated Share of Search among fitness chains worldwide peaked at 20.4% in April 2026 and was lowest at 17.5% in March 2026.
- Across the 11 months ending August 2026, Gold's Gym’s estimated Share of Search among fitness chains worldwide peaked at 6% in November 2025 and was lowest at 3.6% in June 2026.
- Across the 11 months ending August 2026, PureGym’s estimated Share of Search among fitness chains worldwide peaked at 5% in August 2026 and was lowest at 3.6% in May 2026.
- Across the 11 months ending August 2026, GoodLife Fitness’ estimated Share of Search among fitness chains worldwide peaked at 2.7% in December 2025 and was lowest at 1.6% in May 2026.
- Across the 11 months ending August 2026, Planet Fitness, Anytime Fitness, Gold's Gym, PureGym, GoodLife Fitness and Les Mills held steady: their estimated Share of Search among fitness chains worldwide each moved less than 0.5 percentage points.
How did search popularity change for fitness chains worldwide in August 2026?
6 changes
In August 2026, Anytime Fitness gained estimated Share of Search among fitness chains worldwide, from 17.8% to 20.3%.
In August 2026, PureGym gained estimated Share of Search among fitness chains worldwide, from 3.6% to 5%.
In August 2026, Gold's Gym gained estimated Share of Search among fitness chains worldwide, from 4.4% to 5%.
In August 2026, Planet Fitness lost estimated Share of Search among fitness chains worldwide, from 72.1% to 67.2%.
Estimated monthly branded searches for Les Mills worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
Estimated monthly branded searches for GoodLife Fitness worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
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