Gold's Gym vs Les Mills:Which is more popular by branded search?
In August 2026, Gold's Gym had more branded searches than Les Mills among fitness chains worldwide. Gold's Gym was estimated to have 823K branded searches compared to Les Mills’ 110K, and held a 5% Share of Search versus Les Mills’ 0.67%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gold's Gym or Les Mills?
Compare the fitness chains people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gold's Gym, Les Mills. The figures are in the table below the chart.
View monthly share of search table
| Month | Planet Fitness | Anytime Fitness | Gold's Gym | PureGym | GoodLife Fitness | Les Mills |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 20.2% | 5% | 5% | 2.2% | 0.81% |
| Nov 2025 | 66.3% | 20% | 6% | 4.9% | 2.2% | 0.66% |
| Dec 2025 | 65.9% | 19.9% | 5.9% | 4.9% | 2.7% | 0.65% |
| Jan 2026 | 67% | 20.1% | 4.9% | 4.9% | 2.2% | 0.81% |
| Feb 2026 | 67% | 20.2% | 5% | 5% | 2.2% | 0.66% |
| Mar 2026 | 71.2% | 17.5% | 4.3% | 4.3% | 1.9% | 0.71% |
| Apr 2026 | 67.6% | 20.4% | 5% | 4.1% | 2.2% | 0.67% |
| May 2026 | 72.1% | 17.8% | 4.4% | 3.6% | 1.6% | 0.58% |
| Jun 2026 | 72.6% | 17.9% | 3.6% | 3.6% | 1.6% | 0.72% |
| Jul 2026 | 72.1% | 17.8% | 4.4% | 3.6% | 1.6% | 0.58% |
| Aug 2026 | 67.2% | 20.3% | 5% | 5% | 1.8% | 0.67% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gold's Gym and Les Mills comparison changed over the last 12 months?
3 findings
- Gold's Gym was ahead of Les Mills in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gold's Gym’s estimated Share of Search among fitness chains worldwide held steady at 5%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among fitness chains worldwide moved from 0.81% to 0.67%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for fitness chains worldwide in August 2026?
2 changes
In August 2026, Gold's Gym gained estimated Share of Search among fitness chains worldwide, from 4.4% to 5%.
Estimated monthly branded searches for Les Mills worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gold's Gym’s and Les Mills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gold's Gym
1 branded search term
- gold's gym
Les Mills
1 branded search term
- les mills
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.