Gold's Gym vs GoodLife Fitness:Which is more popular by branded search?
In August 2026, Gold's Gym had more branded searches than GoodLife Fitness among fitness chains worldwide. Gold's Gym was estimated to have 823K branded searches compared to GoodLife Fitness’ 301K, and held a 5% Share of Search versus GoodLife Fitness’ 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gold's Gym or GoodLife Fitness?
Compare the fitness chains people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gold's Gym, GoodLife Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | Planet Fitness | Anytime Fitness | Gold's Gym | PureGym | GoodLife Fitness | Les Mills |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 20.2% | 5% | 5% | 2.2% | 0.81% |
| Nov 2025 | 66.3% | 20% | 6% | 4.9% | 2.2% | 0.66% |
| Dec 2025 | 65.9% | 19.9% | 5.9% | 4.9% | 2.7% | 0.65% |
| Jan 2026 | 67% | 20.1% | 4.9% | 4.9% | 2.2% | 0.81% |
| Feb 2026 | 67% | 20.2% | 5% | 5% | 2.2% | 0.66% |
| Mar 2026 | 71.2% | 17.5% | 4.3% | 4.3% | 1.9% | 0.71% |
| Apr 2026 | 67.6% | 20.4% | 5% | 4.1% | 2.2% | 0.67% |
| May 2026 | 72.1% | 17.8% | 4.4% | 3.6% | 1.6% | 0.58% |
| Jun 2026 | 72.6% | 17.9% | 3.6% | 3.6% | 1.6% | 0.72% |
| Jul 2026 | 72.1% | 17.8% | 4.4% | 3.6% | 1.6% | 0.58% |
| Aug 2026 | 67.2% | 20.3% | 5% | 5% | 1.8% | 0.67% |
| Sep 2026 | — | — | — | — | — | — |
How has the Gold's Gym and GoodLife Fitness comparison changed over the last 12 months?
3 findings
- Gold's Gym was ahead of GoodLife Fitness in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gold's Gym’s estimated Share of Search among fitness chains worldwide held steady at 5%, and its estimated monthly branded searches held steady at 823K.
- Across the 11 months ending August 2026, GoodLife Fitness’ estimated Share of Search among fitness chains worldwide moved from 2.2% to 1.8%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for fitness chains worldwide in August 2026?
2 changes
In August 2026, Gold's Gym gained estimated Share of Search among fitness chains worldwide, from 4.4% to 5%.
Estimated monthly branded searches for GoodLife Fitness worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Gold's Gym’s and GoodLife Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gold's Gym
1 branded search term
- gold's gym
GoodLife Fitness
1 branded search term
- goodlife fitness
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.