Brandwave

How popular isGodox in search?

In September 2026, there were an estimated 132K branded searches for Godox worldwide which held steady over the last 12 months. Godox holds 33.6% estimated Share of Search among ring lights worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Amaran36.3%
  2. Godox33.6%
  3. Neewer19.6%
  4. Aputure7.3%
  5. Lume Cube2.1%
  6. Elgato1.1%
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Where does Godox compete?

Godox is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ring lights2nd of 633.6%Shown below
Light stand brands2nd of 440.9%Show ranking
Ring light brands1st of 654%Show ranking

Which ring lights compete with Godox?

Godox against ring lights worldwide, by month

Share of Search by month for Amaran, Godox, Neewer, Aputure, Lume Cube. The figures are in the table below the chart.

View monthly share of search table
MonthAmaranGodoxNeewerAputureLume CubeElgato
Oct 202543.1%26.2%18.5%8.8%2.3%1.1%
Nov 202548%23.8%17.2%8%2.2%0.82%
Dec 202549.8%25%15.2%6.9%2.3%0.86%
Jan 202642.9%26.1%19.2%8.4%2.3%1.1%
Feb 202639.2%29%20.6%8%2.2%1%
Mar 202638.1%27.9%22.7%7.7%2.5%1.2%
Apr 202641.9%26%20.3%8.4%2.3%1.1%
May 202642.3%26.3%21.2%7%2.3%0.87%
Jun 202643.6%27.4%18.9%7.3%2%0.91%
Jul 202650.2%26%15.1%5.9%1.9%0.86%
Aug 202641.4%31.6%17.9%5.9%2.4%0.86%
Sep 202636.3%33.6%19.6%7.3%2.1%1.1%

  1. 1.Amaran

    36.3%

    Held 1st. 143K estimated branded searches, -17.3% vs prior month. Share -5 points.

  2. 2.Godox

    33.6%

    Held 2nd. 132K estimated branded searches, 0% vs prior month. Share +2 points.

  3. 3.Neewer

    19.6%

    Held 3rd. 77K estimated branded searches, +2.9% vs prior month. Share +1.7 points.

  4. 4.Aputure

    7.3%

    Held 4th. 28.8K estimated branded searches, +16.6% vs prior month. Share +1.4 points.

  5. 5.Lume Cube

    2.1%

    Held 5th. 8.2K estimated branded searches, -18% vs prior month. Share -0.3 points.

  6. 6.Elgato

    1.1%

    Held 6th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

Compare search popularity between Godox and its closest rivals

Every comparison with Godox

How has branded search demand for Godox changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Godox worldwide held steady, from 128K to 132K.
  • Across the 12 months ending September 2026, Godox’s estimated Share of Search among ring lights worldwide increased from 26.2% to 33.6%.
  • Across the 12 months ending September 2026, Godox’s estimated Share of Search among ring lights worldwide peaked at 33.6% in September 2026 and was lowest at 23.8% in November 2025.

How did search popularity change for ring lights worldwide in September 2026?

  1. In September 2026, Godox gained estimated Share of Search among ring lights worldwide, from 31.6% to 33.6%.

  2. In September 2026, Neewer gained estimated Share of Search among ring lights worldwide, from 17.9% to 19.6%.

  3. In September 2026, Aputure gained estimated Share of Search among ring lights worldwide, from 5.9% to 7.3%.

  4. In September 2026, Amaran lost estimated Share of Search among ring lights worldwide, from 41.4% to 36.3%.

  5. Estimated monthly branded searches for Lume Cube worldwide fell 28.7% over 12 measured months, from 11.5K to 8.2K in September 2026.

  6. Estimated monthly branded searches for Elgato worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How is Godox measured?

Brandwave collects information about searches that people make online using Godox’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • godox
  • godox light

Do you work for Godox? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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