How popular isGeneral Assembly in search?
In August 2026, there were an estimated 18.1K branded searches for General Assembly worldwide which is down 55.3% over the last 11 months. General Assembly holds 40.2% estimated Share of Search among coding bootcamps worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
General Assembly40.2%
Le Wagon32.9%
Ironhack18%
Flatiron School5.3%
Code Institute3.6%
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Which coding bootcamps compete with General Assembly?
Share of Search by month for General Assembly, Le Wagon, Ironhack, Flatiron School, Code Institute. The figures are in the table below the chart.
View monthly share of search table
| Month | General Assembly | Le Wagon | Ironhack | Flatiron School | Code Institute |
|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 27.1% | 14.8% | 4.4% | 4.4% |
| Nov 2025 | 45.2% | 30.3% | 16.5% | 4% | 4% |
| Dec 2025 | 44.4% | 29.6% | 16.2% | 5.9% | 3.9% |
| Jan 2026 | 49.3% | 27% | 14.7% | 5.4% | 3.5% |
| Feb 2026 | 45.1% | 30.2% | 16.5% | 4.9% | 3.3% |
| Mar 2026 | 50.6% | 27.7% | 15.1% | 3.6% | 3% |
| Apr 2026 | 43.2% | 35.4% | 12.9% | 4.6% | 3.8% |
| May 2026 | 46.2% | 30.9% | 13.8% | 4.9% | 4.1% |
| Jun 2026 | 45.9% | 30.6% | 13.6% | 5% | 5% |
| Jul 2026 | 41.3% | 33.8% | 15.1% | 5.5% | 4.3% |
| Aug 2026 | 40.2% | 32.9% | 18% | 5.3% | 3.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 18.1K | 0% | -1.1 points | |
| 2, held 2nd | 32.9% | 14.8K | 0% | -0.9 points | |
| 3, held 3rd | 18% | 8.1K | +22.7% | +2.9 points | |
| 4, held 4th | 5.3% | 2.4K | 0% | -0.1 points | |
| 5, held 5th | 3.6% | 1.6K | -15.8% | -0.8 points |
40.2%
Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share -1.1 points.
2.
Le Wagon32.9%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -0.9 points.
3.
Ironhack18%
Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.9 points.
5.3%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.6%
Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.8 points.
Compare search popularity between General Assembly and its closest rivals
How has branded search demand for General Assembly changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for General Assembly worldwide fell from 40.5K to 18.1K.
- Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps worldwide decreased from 49.4% to 40.2%.
- Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps worldwide peaked at 50.6% in March 2026 and was lowest at 40.2% in August 2026.
How did search popularity change for coding bootcamps worldwide in August 2026?
5 changes
In August 2026, Ironhack gained estimated Share of Search among coding bootcamps worldwide, from 15.1% to 18%.
In August 2026, General Assembly lost estimated Share of Search among coding bootcamps worldwide, from 41.3% to 40.2%.
In August 2026, Le Wagon lost estimated Share of Search among coding bootcamps worldwide, from 33.8% to 32.9%.
In August 2026, Code Institute lost estimated Share of Search among coding bootcamps worldwide, from 4.3% to 3.6%.
Estimated monthly branded searches for Flatiron School worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
How is General Assembly measured?
Brandwave collects information about searches that people make online using General Assembly’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- general assembly
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