General Assembly vs Ironhack:Which is more popular by branded search?
In August 2026, General Assembly had more branded searches than Ironhack among coding bootcamps worldwide. General Assembly was estimated to have 18.1K branded searches compared to Ironhack’s 8.1K, and held a 40.2% Share of Search versus Ironhack’s 18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, General Assembly or Ironhack?
Compare the bootcamps that train software developers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for General Assembly, Ironhack. The figures are in the table below the chart.
View monthly share of search table
| Month | General Assembly | Le Wagon | Ironhack | Flatiron School | Code Institute |
|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 27.1% | 14.8% | 4.4% | 4.4% |
| Nov 2025 | 45.2% | 30.3% | 16.5% | 4% | 4% |
| Dec 2025 | 44.4% | 29.6% | 16.2% | 5.9% | 3.9% |
| Jan 2026 | 49.3% | 27% | 14.7% | 5.4% | 3.5% |
| Feb 2026 | 45.1% | 30.2% | 16.5% | 4.9% | 3.3% |
| Mar 2026 | 50.6% | 27.7% | 15.1% | 3.6% | 3% |
| Apr 2026 | 43.2% | 35.4% | 12.9% | 4.6% | 3.8% |
| May 2026 | 46.2% | 30.9% | 13.8% | 4.9% | 4.1% |
| Jun 2026 | 45.9% | 30.6% | 13.6% | 5% | 5% |
| Jul 2026 | 41.3% | 33.8% | 15.1% | 5.5% | 4.3% |
| Aug 2026 | 40.2% | 32.9% | 18% | 5.3% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the General Assembly and Ironhack comparison changed over the last 12 months?
3 findings
- General Assembly was ahead of Ironhack in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps worldwide moved from 49.4% to 40.2%, and its estimated monthly branded searches moved from 40.5K to 18.1K.
- Across the 11 months ending August 2026, Ironhack’s estimated Share of Search among coding bootcamps worldwide moved from 14.8% to 18%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
How did search popularity change for coding bootcamps worldwide in August 2026?
2 changes
In August 2026, Ironhack gained estimated Share of Search among coding bootcamps worldwide, from 15.1% to 18%.
In August 2026, General Assembly lost estimated Share of Search among coding bootcamps worldwide, from 41.3% to 40.2%.
How each brand is measured
Brandwave collects information about searches that people make online using General Assembly’s and Ironhack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
General Assembly
1 branded search term
- general assembly
Ironhack
1 branded search term
- ironhack
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.