Flatiron School vs General Assembly:Which is more popular by branded search?
In August 2026, General Assembly had more branded searches than Flatiron School among coding bootcamps worldwide. General Assembly was estimated to have 18.1K branded searches compared to Flatiron School’s 2.4K, and held a 40.2% Share of Search versus Flatiron School’s 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Flatiron School or General Assembly?
Compare the bootcamps that train software developers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for General Assembly, Flatiron School. The figures are in the table below the chart.
View monthly share of search table
| Month | General Assembly | Le Wagon | Ironhack | Flatiron School | Code Institute |
|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 27.1% | 14.8% | 4.4% | 4.4% |
| Nov 2025 | 45.2% | 30.3% | 16.5% | 4% | 4% |
| Dec 2025 | 44.4% | 29.6% | 16.2% | 5.9% | 3.9% |
| Jan 2026 | 49.3% | 27% | 14.7% | 5.4% | 3.5% |
| Feb 2026 | 45.1% | 30.2% | 16.5% | 4.9% | 3.3% |
| Mar 2026 | 50.6% | 27.7% | 15.1% | 3.6% | 3% |
| Apr 2026 | 43.2% | 35.4% | 12.9% | 4.6% | 3.8% |
| May 2026 | 46.2% | 30.9% | 13.8% | 4.9% | 4.1% |
| Jun 2026 | 45.9% | 30.6% | 13.6% | 5% | 5% |
| Jul 2026 | 41.3% | 33.8% | 15.1% | 5.5% | 4.3% |
| Aug 2026 | 40.2% | 32.9% | 18% | 5.3% | 3.6% |
| Sep 2026 | — | — | — | — | — |
How has the Flatiron School and General Assembly comparison changed over the last 12 months?
3 findings
- General Assembly was ahead of Flatiron School in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Flatiron School’s estimated Share of Search among coding bootcamps worldwide moved from 4.4% to 5.3%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
- Across the 11 months ending August 2026, General Assembly’s estimated Share of Search among coding bootcamps worldwide moved from 49.4% to 40.2%, and its estimated monthly branded searches moved from 40.5K to 18.1K.
How did search popularity change for coding bootcamps worldwide in August 2026?
2 changes
In August 2026, General Assembly lost estimated Share of Search among coding bootcamps worldwide, from 41.3% to 40.2%.
Estimated monthly branded searches for Flatiron School worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Flatiron School’s and General Assembly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Flatiron School
1 branded search term
- flatiron school
General Assembly
1 branded search term
- general assembly
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.