Brandwave

How popular isFowler in search?

In September 2026, there were an estimated 90.5K branded searches for Fowler worldwide which is down 17.7% over the last 12 months. Fowler holds 35.3% estimated Share of Search among caliper brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fowler35.3%
  2. Mitutoyo28.8%
  3. Kinex23.6%
  4. Starrett8.7%
  5. Neiko3.2%
  6. Moore & Wright0.51%
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Where does Fowler compete?

Fowler is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Caliper brands1st of 635.3%Shown below
Micrometer brands1st of 644.6%Show ranking

Which caliper brands compete with Fowler?

Fowler against caliper brands worldwide, by month

Share of Search by month for Fowler, Mitutoyo, Kinex, Starrett, Neiko. The figures are in the table below the chart.

View monthly share of search table
MonthFowlerMitutoyoKinexStarrettNeikoMoore & Wright
Oct 202535.7%29.4%24%8.8%1.8%0.42%
Nov 202531.9%31.9%26.1%7.8%1.9%0.46%
Dec 202543.3%23.7%23.7%7.1%1.7%0.32%
Jan 202636.3%29.8%24.4%7.3%1.8%0.43%
Feb 202635.8%29.3%23.9%8.8%1.7%0.51%
Mar 202636.4%29.9%24.5%7.3%1.5%0.43%
Apr 202639.6%26.7%21.8%8%3.6%0.36%
May 202639.9%26.8%21.9%8%2.9%0.36%
Jun 202635.3%28.8%23.6%8.7%3.2%0.51%
Jul 202635.3%28.8%23.6%8.7%3.2%0.51%
Aug 202633.3%27.2%27.2%8.2%3.6%0.48%
Sep 202635.3%28.8%23.6%8.7%3.2%0.51%

  1. 1.Fowler

    35.3%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.Mitutoyo

    28.8%

    Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.6 points.

  3. 3.Kinex

    23.6%

    Moved from 2nd to 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.6 points.

  4. 4.Starrett

    8.7%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Neiko

    3.2%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Moore & Wright

    0.51%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fowler and its closest rivals

Every comparison with Fowler

How has branded search demand for Fowler changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fowler worldwide fell from 110K to 90.5K.
  • Across the 12 months ending September 2026, Fowler’s estimated Share of Search among caliper brands worldwide peaked at 43.3% in December 2025 and was lowest at 31.9% in November 2025.

How did search popularity change for caliper brands worldwide in September 2026?

  1. In September 2026, Mitutoyo overtook Kinex to rank 2nd among caliper brands worldwide, with 28.8% estimated Share of Search.

  2. In September 2026, Fowler gained estimated Share of Search among caliper brands worldwide, from 33.3% to 35.3%.

  3. In September 2026, Kinex lost estimated Share of Search among caliper brands worldwide, from 27.2% to 23.6%.

  4. Estimated monthly branded searches for Neiko worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

  5. Estimated monthly branded searches for Starrett worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How is Fowler measured?

Brandwave collects information about searches that people make online using Fowler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fowler

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How the Brand Demand Index is measured

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