How popular isFossil in search?
In August 2026, there were an estimated 18.1K branded searches for Fossil worldwide which held steady over the last 11 months. Fossil holds 2.2% estimated Share of Search among wallet brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which wallet brands compete with Fossil?
Share of Search by month for Ridge, Bellroy, Secrid, Herschel, Fossil. The figures are in the table below the chart.
View monthly share of search table
| Month | Ridge | Bellroy | Secrid | Herschel | Fossil |
|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 30.9% | 28.2% | 3.8% | 2.5% |
| Nov 2025 | 30.1% | 27% | 36.8% | 3.3% | 2.7% |
| Dec 2025 | 32.1% | 28.7% | 32.1% | 3.5% | 3.5% |
| Jan 2026 | 36.9% | 27% | 30.1% | 3.3% | 2.7% |
| Feb 2026 | 38.9% | 29.1% | 26.1% | 3.5% | 2.3% |
| Mar 2026 | 39.2% | 29.2% | 26.2% | 3.5% | 1.9% |
| Apr 2026 | 34.7% | 31.7% | 28.4% | 3.1% | 2.1% |
| May 2026 | 41.1% | 30.6% | 22.5% | 3.7% | 2% |
| Jun 2026 | 32.1% | 29.2% | 32.1% | 4.3% | 2.4% |
| Jul 2026 | 35.8% | 33.3% | 24% | 4.8% | 2.2% |
| Aug 2026 | 36.1% | 32.9% | 24.1% | 4.9% | 2.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.1% | 301K | +22.4% | +0.3 points | |
| 2, held 2nd | 32.9% | 274K | +19.7% | -0.4 points | |
| 3, held 3rd | 24.1% | 201K | +21.8% | +0.1 points | |
| 4, held 4th | 4.9% | 40.5K | +22.4% | 0 points | |
| 5, held 5th | 2.2% | 18.1K | +22.3% | 0 points |
1.Ridge
36.1%
Held 1st. 301K estimated branded searches, +22.4% vs prior month. Share +0.3 points.
2.
Bellroy32.9%
Held 2nd. 274K estimated branded searches, +19.7% vs prior month. Share -0.4 points.
3.Secrid
24.1%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +0.1 points.
4.
Herschel4.9%
Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share 0 points.
5.
Fossil
2.2%
Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share 0 points.
Compare search popularity between Fossil and its closest rivals
How has branded search demand for Fossil changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fossil worldwide held steady at 18.1K.
- Across the 11 months ending August 2026, Fossil’s estimated Share of Search among wallet brands worldwide peaked at 3.5% in December 2025 and was lowest at 1.9% in March 2026.
How did search popularity change for wallet brands worldwide in August 2026?
3 changes
Herschel’s estimated Share of Search among wallet brands worldwide has gained ground for 3 months in a row, from 3.7% to 4.9% in August 2026.
Estimated monthly branded searches for Bellroy worldwide rose 24.6% over 11 measured months, from 220K to 274K in August 2026.
Estimated monthly branded searches for Ridge worldwide rose 22.4% over 11 measured months, from 246K to 301K in August 2026.
How is Fossil measured?
Brandwave collects information about searches that people make online using Fossil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fossil wallet
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Is Fossil your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.