Fossil vs Herschel:Which is more popular by branded search?
In August 2026, Herschel had more branded searches than Fossil among wallet brands worldwide. Herschel was estimated to have 40.5K branded searches compared to Fossil’s 18.1K, and held a 4.9% Share of Search versus Fossil’s 2.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fossil or Herschel?
Compare the wallet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Herschel, Fossil. The figures are in the table below the chart.
View monthly share of search table
| Month | Ridge | Bellroy | Secrid | Herschel | Fossil |
|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 30.9% | 28.2% | 3.8% | 2.5% |
| Nov 2025 | 30.1% | 27% | 36.8% | 3.3% | 2.7% |
| Dec 2025 | 32.1% | 28.7% | 32.1% | 3.5% | 3.5% |
| Jan 2026 | 36.9% | 27% | 30.1% | 3.3% | 2.7% |
| Feb 2026 | 38.9% | 29.1% | 26.1% | 3.5% | 2.3% |
| Mar 2026 | 39.2% | 29.2% | 26.2% | 3.5% | 1.9% |
| Apr 2026 | 34.7% | 31.7% | 28.4% | 3.1% | 2.1% |
| May 2026 | 41.1% | 30.6% | 22.5% | 3.7% | 2% |
| Jun 2026 | 32.1% | 29.2% | 32.1% | 4.3% | 2.4% |
| Jul 2026 | 35.8% | 33.3% | 24% | 4.8% | 2.2% |
| Aug 2026 | 36.1% | 32.9% | 24.1% | 4.9% | 2.2% |
| Sep 2026 | — | — | — | — | — |
How has the Fossil and Herschel comparison changed over the last 12 months?
3 findings
- Herschel was ahead of Fossil in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fossil’s estimated Share of Search among wallet brands worldwide moved from 2.5% to 2.2%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among wallet brands worldwide moved from 3.8% to 4.9%, and its estimated monthly branded searches moved from 27.1K to 40.5K.
How did search popularity change for wallet brands worldwide in August 2026?
1 change
Herschel’s estimated Share of Search among wallet brands worldwide has gained ground for 3 months in a row, from 3.7% to 4.9% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Fossil’s and Herschel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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