Brandwave

How popular isFloral Design Institute?

In October 2026, people searched for Floral Design Institute by name about 1,000 times worldwide, about the same as the previous year. These searches made up 21.4% of all global floristry school searches, placing Floral Design Institute third out of eight schools. When we asked both ChatGPT and Google AI Overviews about floristry schools, Floral Design Institute appeared in three of the four answers and was the most recommended of the eight.

Search and AI answers in October 2026

Floral Design Institute is the third most searched of 8 competitors and the most recommended in the AI answers we collected.

  1. FlowerSchool New YorkShare of searches 34.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
  2. Lacy BirdShare of searches 29.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. Floral Design InstituteShare of searches 21.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. TulipinaShare of searches 5.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Covent Garden Academy of FlowersShare of searches 3.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+3 more

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Top floristry schools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Floral Design Institute was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Floral Design Institute is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Floral Design Institute1st
  2. FlowerSchool New York2nd
  3. British Academy of Floral Art3rd
  4. Lacy Bird4th
  5. Judith Blacklock5th
  6. Yola Guz School of Floral Design6th
  7. Tulipina–
  8. Covent Garden Academy of Flowers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about floristry schools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on November 9, 2026.

Sites the answers about floristry schools cited

19 sites

  1. aifd.org, cited in 4 of 4 answers

  2. floraldesigninstitute.com, cited in 3 of 4 answers

  3. yolaguz.com, cited in 2 of 4 answers

  4. floristsreview.com, cited in 2 of 4 answers

  5. nybg.org, cited in 2 of 4 answers

  6. ornatusfloralacademy.com, cited in 1 of 4 answers

  7. flowerschoolny.com, cited in 1 of 4 answers

  8. aggie-horticulture.tamu.edu, cited in 1 of 4 answers

  9. academyoffloralart.com, cited in 1 of 4 answers

  10. judithblacklock.com, cited in 1 of 4 answers

  11. kdfloralinstitute.com, cited in 1 of 4 answers

  12. lacybird.com, cited in 1 of 4 answers

How often do people search for Floral Design Institute compared with other floristry schools worldwide?

Floral Design Institute against floristry schools worldwide, by month

Share of searches by month for FlowerSchool New York, Lacy Bird, Floral Design Institute, Tulipina, Covent Garden Academy of Flowers, Judith Blacklock, British Academy of Floral Art. The figures are in the table below the chart.

View monthly share of searches table
MonthFlowerSchool New YorkLacy BirdFloral Design InstituteTulipinaCovent Garden Academy of FlowersJudith BlacklockBritish Academy of Floral ArtYola Guz School of Floral Design
Nov 202528.5%34.9%21.9%7%3.1%2%2.4%0.22%
Dec 202529%33%22.3%7.1%3.1%2%3.1%0.22%
Jan 202631.9%24.8%26.8%8.1%3.5%1.8%2.9%0.17%
Feb 202629.1%32.4%23.6%7.1%3.8%1.3%2.5%0.18%
Mar 202630.8%32.7%21.1%7.8%2.8%1.8%2.8%0.32%
Apr 202620.1%14.4%57.1%5.1%1.5%0.74%0.95%0.21%
May 202622.8%15.2%52.8%4.7%1.7%1.3%1.3%0.24%
Jun 202623.6%18.9%34.5%16%3.1%1.6%2%0.18%
Jul 202615.2%12.9%62.9%4.5%2.4%0.58%1.3%0.12%
Aug 202619.1%18.6%52.8%3.8%2.5%1%2.1%0.15%
Sep 202624.6%26.3%35.9%4.9%3.2%1.7%3.2%0.19%
Oct 202634.2%29.7%21.4%5.6%3.6%3%2.4%0.21%

  1. 1.FlowerSchool New York

    34.2%

    Moved from 3rd to 1st. 1.6K estimated branded searches, +23.1% vs prior month. Share +9.6 points.

  2. 2.Lacy Bird

    29.7%

    Held 2nd. 1.4K estimated branded searches, 0% vs prior month. Share +3.4 points.

  3. 3.Floral Design Institute

    21.4%

    Moved from 1st to 3rd. 1K estimated branded searches, -47.4% vs prior month. Share -14.5 points.

  4. 4.Tulipina

    5.6%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Covent Garden Academy of Flowers

    3.6%

    Moved from 6th to 5th. 170 estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Judith Blacklock

    3%

    Moved from 7th to 6th. 140 estimated branded searches, +55.6% vs prior month. Share +1.3 points.

  7. 7.British Academy of Floral Art

    2.4%

    Moved from 5th to 7th. 110 estimated branded searches, -35.3% vs prior month. Share -0.9 points.

  8. 8.Yola Guz School of Floral Design

    0.21%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Floral Design Institute and its closest rivals

Every comparison with Floral Design Institute

7 comparisons

How has branded search demand for Floral Design Institute changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Floral Design Institute worldwide held steady at 1K.
  • Across the 12 months ending October 2026, Floral Design Institute’s share of searches among floristry schools worldwide decreased from 21.9% to 21.4%.
  • Across the 12 months ending October 2026, Floral Design Institute’s share of searches among floristry schools worldwide peaked at 62.9% in July 2026 and was lowest at 21.1% in March 2026.

How did search popularity change for floristry schools worldwide in October 2026?

6 changes

  1. In October 2026, FlowerSchool New York overtook Floral Design Institute and Lacy Bird to become the leader among floristry schools worldwide, with 34.2% of the searches.

  2. In October 2026, Judith Blacklock overtook British Academy of Floral Art to rank 6th among floristry schools worldwide, with 3% of the searches.

  3. In October 2026, Lacy Bird gained share of searches among floristry schools worldwide, from 26.3% to 29.7%.

  4. In October 2026, Tulipina gained share of searches among floristry schools worldwide, from 4.9% to 5.6%.

  5. In October 2026, Floral Design Institute lost share of searches among floristry schools worldwide, from 35.9% to 21.4%.

  6. In October 2026, British Academy of Floral Art lost share of searches among floristry schools worldwide, from 3.2% to 2.4%.

How are Floral Design Institute’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Floral Design Institute’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • floral design institute

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How the Brand Demand Index is measured

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