Floristry schools:Which are most popular?
In October 2026, FlowerSchool New York was the most searched floristry school worldwide, accounting for 34.2% of all searches among the eight schools tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Floral Design Institute was mentioned most often, in three of the four answers. Floral Design Institute was recommended most often, coming first in one out of two responses that gave a list.
FlowerSchool New YorkShare of searches 34.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 2nd
Lacy BirdShare of searches 29.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
Floral Design InstituteShare of searches 21.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
TulipinaShare of searches 5.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Covent Garden Academy of FlowersShare of searches 3.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top floristry schools in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Floral Design Institute was mentioned most often, in three of the four answers. Floral Design Institute was recommended most often, coming first in one out of two answers that gave a list. FlowerSchool New York was second, and British Academy of Floral Art was third. Tulipina, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Floral Design Institute3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Yola Guz School of Floral Design2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- FlowerSchool New York1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Lacy Bird1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Judith Blacklock1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
British Academy of Floral Art1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Tulipina0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Covent Garden Academy of Flowers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about floristry schools
4 answers
Asked ChatGPT
“Which floristry school should I choose?”
Asked ChatGPT
“What are the best floristry schools?”
Asked ChatGPT
“What's the best online floristry course for a beginner?”
Searched Google, AI Overview
“flower arranging course”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“floral design classes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on November 9, 2026.
Sites the answers about floristry schools cited
19 sites
aifd.org, cited in 4 of 4 answers
floraldesigninstitute.com, cited in 3 of 4 answers
yolaguz.com, cited in 2 of 4 answers
floristsreview.com, cited in 2 of 4 answers
nybg.org, cited in 2 of 4 answers
ornatusfloralacademy.com, cited in 1 of 4 answers
flowerschoolny.com, cited in 1 of 4 answers
aggie-horticulture.tamu.edu, cited in 1 of 4 answers
academyoffloralart.com, cited in 1 of 4 answers
judithblacklock.com, cited in 1 of 4 answers
kdfloralinstitute.com, cited in 1 of 4 answers
lacybird.com, cited in 1 of 4 answers
Which floristry schools do people search for most?
This chart shows how often people search Google for each floristry school by name. Each line represents a brand's share of searches for all eight floristry schools we track, month by month, from English-language searches worldwide.
Share of searches by month for FlowerSchool New York, Lacy Bird, Floral Design Institute, Tulipina, Covent Garden Academy of Flowers, Judith Blacklock, British Academy of Floral Art. The figures are in the table below the chart.
View monthly share of searches table
| Month | FlowerSchool New York | Lacy Bird | Floral Design Institute | Tulipina | Covent Garden Academy of Flowers | Judith Blacklock | British Academy of Floral Art | Yola Guz School of Floral Design |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.5% | 34.9% | 21.9% | 7% | 3.1% | 2% | 2.4% | 0.22% |
| Dec 2025 | 29% | 33% | 22.3% | 7.1% | 3.1% | 2% | 3.1% | 0.22% |
| Jan 2026 | 31.9% | 24.8% | 26.8% | 8.1% | 3.5% | 1.8% | 2.9% | 0.17% |
| Feb 2026 | 29.1% | 32.4% | 23.6% | 7.1% | 3.8% | 1.3% | 2.5% | 0.18% |
| Mar 2026 | 30.8% | 32.7% | 21.1% | 7.8% | 2.8% | 1.8% | 2.8% | 0.32% |
| Apr 2026 | 20.1% | 14.4% | 57.1% | 5.1% | 1.5% | 0.74% | 0.95% | 0.21% |
| May 2026 | 22.8% | 15.2% | 52.8% | 4.7% | 1.7% | 1.3% | 1.3% | 0.24% |
| Jun 2026 | 23.6% | 18.9% | 34.5% | 16% | 3.1% | 1.6% | 2% | 0.18% |
| Jul 2026 | 15.2% | 12.9% | 62.9% | 4.5% | 2.4% | 0.58% | 1.3% | 0.12% |
| Aug 2026 | 19.1% | 18.6% | 52.8% | 3.8% | 2.5% | 1% | 2.1% | 0.15% |
| Sep 2026 | 24.6% | 26.3% | 35.9% | 4.9% | 3.2% | 1.7% | 3.2% | 0.19% |
| Oct 2026 | 34.2% | 29.7% | 21.4% | 5.6% | 3.6% | 3% | 2.4% | 0.21% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 34.2% | 1.6K | +23.1% | +9.6 pointsmoved from 3rd to 1st | |
| 2, held 2nd | 29.7% | 1.4K | 0% | +3.4 points | |
| 3, moved from 1st to 3rd | 21.4% | 1K | -47.4% | -14.5 pointsmoved from 1st to 3rd | |
| 4, held 4th | 5.6% | 260 | 0% | +0.6 points | |
| 5, moved from 6th to 5th | 3.6% | 170 | 0% | +0.4 pointsmoved from 6th to 5th | |
| 6, moved from 7th to 6th | 3% | 140 | +55.6% | +1.3 pointsmoved from 7th to 6th | |
| 7, moved from 5th to 7th | 2.4% | 110 | -35.3% | -0.9 pointsmoved from 5th to 7th | |
| 8, held 8th | 0.21% | 10 | 0% | 0 points |
34.2%
Moved from 3rd to 1st. 1.6K estimated branded searches, +23.1% vs prior month. Share +9.6 points.
29.7%
Held 2nd. 1.4K estimated branded searches, 0% vs prior month. Share +3.4 points.
21.4%
Moved from 1st to 3rd. 1K estimated branded searches, -47.4% vs prior month. Share -14.5 points.
4.
Tulipina5.6%
Held 4th. 260 estimated branded searches, 0% vs prior month. Share +0.6 points.
Moved from 6th to 5th. 170 estimated branded searches, 0% vs prior month. Share +0.4 points.
3%
Moved from 7th to 6th. 140 estimated branded searches, +55.6% vs prior month. Share +1.3 points.
Moved from 5th to 7th. 110 estimated branded searches, -35.3% vs prior month. Share -0.9 points.
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among floristry schools worldwide?
8 brands
In October 2026, FlowerSchool New York was the most searched among floristry schools worldwide, with an estimated 1.6K branded searches, 34.2% of all searches for the eight tracked by the Brandwave Brand Demand Index. Lacy Bird is in 2nd place, 4.5 percentage points behind at 29.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| FlowerSchool New York | 28.5% → 34.2% | 34.2%Oct 2026 | 15.2%Jul 2026 | 2nd → 1st |
| Lacy Bird | 34.9% → 29.7% | 34.9%Nov 2025 | 12.9%Jul 2026 | 1st → 2nd |
| Floral Design Institute | 21.9% → 21.4% | 62.9%Jul 2026 | 21.1%Mar 2026 | 3rd |
| Tulipina | 7% → 5.6% | 16%Jun 2026 | 3.8%Aug 2026 | 4th |
| Covent Garden Academy of Flowers | 3.1% → 3.6% | 3.8%Feb 2026 | 1.5%Apr 2026 | 5th |
| Judith Blacklock | 2% → 3% | 3%Oct 2026 | 0.58%Jul 2026 | 7th → 6th |
| British Academy of Floral Art | 2.4% | 3.2%Sep 2026 | 0.95%Apr 2026 | 6th → 7th |
| Yola Guz School of Floral Design | 0.22% → 0.21% | 0.32%Mar 2026 | 0.12%Jul 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending October 2026, FlowerSchool New York’s share of searches among floristry schools worldwide increased from 28.5% to 34.2%.
- Across the 12 months ending October 2026, Lacy Bird’s share of searches among floristry schools worldwide decreased from 34.9% to 29.7%.
- Across the 12 months ending October 2026, Floral Design Institute’s share of searches among floristry schools worldwide decreased from 21.9% to 21.4%.
- Across the 12 months ending October 2026, Tulipina’s share of searches among floristry schools worldwide decreased from 7% to 5.6%.
- Across the 12 months ending October 2026, Covent Garden Academy of Flowers’ share of searches among floristry schools worldwide increased from 3.1% to 3.6%.
- Across the 12 months ending October 2026, Judith Blacklock’s share of searches among floristry schools worldwide increased from 2% to 3%.
- Across the 12 months ending October 2026, FlowerSchool New York’s share of searches among floristry schools worldwide peaked at 34.2% in October 2026 and was lowest at 15.2% in July 2026.
- Across the 12 months ending October 2026, Lacy Bird’s share of searches among floristry schools worldwide peaked at 34.9% in November 2025 and was lowest at 12.9% in July 2026.
- Across the 12 months ending October 2026, Floral Design Institute’s share of searches among floristry schools worldwide peaked at 62.9% in July 2026 and was lowest at 21.1% in March 2026.
- Across the 12 months ending October 2026, Tulipina’s share of searches among floristry schools worldwide peaked at 16% in June 2026 and was lowest at 3.8% in August 2026.
- Across the 12 months ending October 2026, Covent Garden Academy of Flowers’ share of searches among floristry schools worldwide peaked at 3.8% in February 2026 and was lowest at 1.5% in April 2026.
- Across the 12 months ending October 2026, Judith Blacklock’s share of searches among floristry schools worldwide peaked at 3% in October 2026 and was lowest at 0.58% in July 2026.
- Across the 12 months ending October 2026, British Academy of Floral Art’s share of searches among floristry schools worldwide peaked at 3.2% in September 2026 and was lowest at 0.95% in April 2026.
- Across the 12 months ending October 2026, FlowerSchool New York rose from 2nd to 1st among floristry schools worldwide.
- Across the 12 months ending October 2026, Lacy Bird fell from 1st to 2nd among floristry schools worldwide.
- Across the 12 months ending October 2026, Judith Blacklock rose from 7th to 6th among floristry schools worldwide.
- Across the 12 months ending October 2026, British Academy of Floral Art fell from 6th to 7th among floristry schools worldwide.
- Across the 12 months ending October 2026, Yola Guz School of Floral Design held steady: its share of searches among floristry schools worldwide moved less than 0.5 percentage points.
How did search popularity change for floristry schools worldwide in October 2026?
7 changes
In October 2026, FlowerSchool New York overtook Floral Design Institute and Lacy Bird to become the leader among floristry schools worldwide, with 34.2% of the searches.
In October 2026, Judith Blacklock overtook British Academy of Floral Art to rank 6th among floristry schools worldwide, with 3% of the searches.
In October 2026, Lacy Bird gained share of searches among floristry schools worldwide, from 26.3% to 29.7%.
In October 2026, Tulipina gained share of searches among floristry schools worldwide, from 4.9% to 5.6%.
In October 2026, Floral Design Institute lost share of searches among floristry schools worldwide, from 35.9% to 21.4%.
In October 2026, British Academy of Floral Art lost share of searches among floristry schools worldwide, from 3.2% to 2.4%.
Covent Garden Academy of Flowers’ share of searches among floristry schools worldwide has gained ground for 3 months in a row, from 2.4% to 3.6% in October 2026.
How are branded searches counted for floristry schools?
12 search terms
Each brand's share of searches among floristry schools comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
FlowerSchool New York
2 branded search terms
- flowerschool new york
- flowerschool ny
Lacy Bird
4 branded search terms
- lacy bird
- lacy bird academy
- lacybird
- lacybird academy
Floral Design Institute
1 branded search term
- floral design institute
Tulipina
1 branded search term
- tulipina
Covent Garden Academy of Flowers
1 branded search term
- covent garden academy of flowers
Judith Blacklock
1 branded search term
- judith blacklock
British Academy of Floral Art
1 branded search term
- british academy of floral art
Yola Guz School of Floral Design
1 branded search term
- yola guz
Compare popularity between leading brands
- FlowerSchool New York vs Lacy Bird: compare popularity
- FlowerSchool New York vs Floral Design Institute: compare popularity
- FlowerSchool New York vs Tulipina: compare popularity
- FlowerSchool New York vs Covent Garden Academy of Flowers: compare popularity
- Lacy Bird vs Floral Design Institute: compare popularity
- Lacy Bird vs Tulipina: compare popularity
- Lacy Bird vs Covent Garden Academy of Flowers: compare popularity
- Floral Design Institute vs Tulipina: compare popularity
- Floral Design Institute vs Covent Garden Academy of Flowers: compare popularity
- Tulipina vs Covent Garden Academy of Flowers: compare popularity
- Compare any of these brands
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