Brandwave

Floral Design Institute vs Tulipina:Which is more popular?

In October 2026, Floral Design Institute had more branded searches than Tulipina among floristry schools worldwide. Floral Design Institute had about 1,000 branded searches, while Tulipina had 260. Floral Design Institute made up 21.4% of all floristry school searches we track, and Tulipina accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about floristry schools, Floral Design Institute appeared in three of the four answers and Tulipina in none.

Among floristry schools worldwide in October 2026

Who do people search for more?

Floral Design Institute, about 4 searches for every 1 for Tulipina

Floral Design Institute 1K searchesTulipina 260 searches

Who does AI mention more?

Floral Design Institute, mentioned in 3 of 4 answers, Tulipina in 0

Floral Design Institute in 3 of 4Tulipina in 0 of 4

Who does AI recommend more?

Floral Design Institute, the only one of the two named

Floral Design Institute first in 2Tulipina never named

Follow Floral Design Institute vs Tulipina and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top floristry schools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Floral Design Institute was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Tulipina did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Floral Design Institute1st
  2. FlowerSchool New York2nd
  3. British Academy of Floral Art3rd
  4. Lacy Bird4th
  5. Judith Blacklock5th
  6. Yola Guz School of Floral Design6th
  7. Tulipina–
  8. Covent Garden Academy of Flowers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about floristry schools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on November 9, 2026.

Sites the answers about floristry schools cited

19 sites

  1. aifd.org, cited in 4 of 4 answers

  2. floraldesigninstitute.com, cited in 3 of 4 answers

  3. yolaguz.com, cited in 2 of 4 answers

  4. floristsreview.com, cited in 2 of 4 answers

  5. nybg.org, cited in 2 of 4 answers

  6. ornatusfloralacademy.com, cited in 1 of 4 answers

  7. flowerschoolny.com, cited in 1 of 4 answers

  8. aggie-horticulture.tamu.edu, cited in 1 of 4 answers

  9. academyoffloralart.com, cited in 1 of 4 answers

  10. judithblacklock.com, cited in 1 of 4 answers

  11. kdfloralinstitute.com, cited in 1 of 4 answers

  12. lacybird.com, cited in 1 of 4 answers

Is Floral Design Institute or Tulipina more popular in search?

This chart shows how often people search Google for Floral Design Institute and Tulipina by name. Each line represents a brand's share of searches for all eight floristry schools we track, month by month, from English-language searches worldwide.

Floral Design Institute and Tulipina among floristry schools worldwide, by month

Share of searches by month for Floral Design Institute, Tulipina. The figures are in the table below the chart.

View monthly share of searches table
MonthFlowerSchool New YorkLacy BirdFloral Design InstituteTulipinaCovent Garden Academy of FlowersJudith BlacklockBritish Academy of Floral ArtYola Guz School of Floral Design
Nov 202528.5%34.9%21.9%7%3.1%2%2.4%0.22%
Dec 202529%33%22.3%7.1%3.1%2%3.1%0.22%
Jan 202631.9%24.8%26.8%8.1%3.5%1.8%2.9%0.17%
Feb 202629.1%32.4%23.6%7.1%3.8%1.3%2.5%0.18%
Mar 202630.8%32.7%21.1%7.8%2.8%1.8%2.8%0.32%
Apr 202620.1%14.4%57.1%5.1%1.5%0.74%0.95%0.21%
May 202622.8%15.2%52.8%4.7%1.7%1.3%1.3%0.24%
Jun 202623.6%18.9%34.5%16%3.1%1.6%2%0.18%
Jul 202615.2%12.9%62.9%4.5%2.4%0.58%1.3%0.12%
Aug 202619.1%18.6%52.8%3.8%2.5%1%2.1%0.15%
Sep 202624.6%26.3%35.9%4.9%3.2%1.7%3.2%0.19%
Oct 202634.2%29.7%21.4%5.6%3.6%3%2.4%0.21%

How has branded search for Floral Design Institute and Tulipina changed worldwide over the last 12 months?

3 findings

How did search popularity change for floristry schools worldwide in October 2026?

3 changes

  1. In October 2026, FlowerSchool New York overtook Floral Design Institute and Lacy Bird to become the leader among floristry schools worldwide, with 34.2% of the searches.

  2. In October 2026, Tulipina gained share of searches among floristry schools worldwide, from 4.9% to 5.6%.

  3. In October 2026, Floral Design Institute lost share of searches among floristry schools worldwide, from 35.9% to 21.4%.

How are Floral Design Institute’s and Tulipina’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Floral Design Institute’s and Tulipina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Floral Design Institute

1 branded search term

  • floral design institute

Tulipina

1 branded search term

  • tulipina

How the Brand Demand Index is measured

Other head-to-heads among floristry schools

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free