Brandwave

Floral Design Institute vs Lacy Bird:Which is more popular?

In October 2026, Lacy Bird had more branded searches than Floral Design Institute among floristry schools worldwide. Lacy Bird had about 1,390 branded searches, while Floral Design Institute had 1,000. Lacy Bird made up 29.7% of all floristry school searches we track, and Floral Design Institute accounted for 21.4%. When we asked ChatGPT and Google AI Overviews about floristry schools, Floral Design Institute appeared in three of the four answers and Lacy Bird in one. Floral Design Institute was mentioned before Lacy Bird in every answer.

Among floristry schools worldwide in October 2026

Who do people search for more?

Lacy Bird, about 39% more searches than Floral Design Institute

Lacy Bird 1.4K searchesFloral Design Institute 1K searches

Who does AI mention more?

Floral Design Institute, mentioned in 3 of 4 answers, Lacy Bird in 1

Floral Design Institute in 3 of 4Lacy Bird in 1 of 4

Who does AI recommend more?

Floral Design Institute, named ahead of Lacy Bird in every answer

Floral Design Institute first in 2Lacy Bird never first

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Top floristry schools in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Floral Design Institute was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Lacy Bird was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Floral Design Institute was listed before Lacy Bird in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Floral Design Institute1st
  2. FlowerSchool New York2nd
  3. British Academy of Floral Art3rd
  4. Lacy Bird4th
  5. Judith Blacklock5th
  6. Yola Guz School of Floral Design6th
  7. Tulipina–
  8. Covent Garden Academy of Flowers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about floristry schools

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on November 9, 2026.

Sites the answers about floristry schools cited

19 sites

  1. aifd.org, cited in 4 of 4 answers

  2. floraldesigninstitute.com, cited in 3 of 4 answers

  3. yolaguz.com, cited in 2 of 4 answers

  4. floristsreview.com, cited in 2 of 4 answers

  5. nybg.org, cited in 2 of 4 answers

  6. ornatusfloralacademy.com, cited in 1 of 4 answers

  7. flowerschoolny.com, cited in 1 of 4 answers

  8. aggie-horticulture.tamu.edu, cited in 1 of 4 answers

  9. academyoffloralart.com, cited in 1 of 4 answers

  10. judithblacklock.com, cited in 1 of 4 answers

  11. kdfloralinstitute.com, cited in 1 of 4 answers

  12. lacybird.com, cited in 1 of 4 answers

Is Floral Design Institute or Lacy Bird more popular in search?

This chart shows how often people search Google for Floral Design Institute and Lacy Bird by name. Each line represents a brand's share of searches for all eight floristry schools we track, month by month, from English-language searches worldwide.

Floral Design Institute and Lacy Bird among floristry schools worldwide, by month

Share of searches by month for Lacy Bird, Floral Design Institute. The figures are in the table below the chart.

View monthly share of searches table
MonthFlowerSchool New YorkLacy BirdFloral Design InstituteTulipinaCovent Garden Academy of FlowersJudith BlacklockBritish Academy of Floral ArtYola Guz School of Floral Design
Nov 202528.5%34.9%21.9%7%3.1%2%2.4%0.22%
Dec 202529%33%22.3%7.1%3.1%2%3.1%0.22%
Jan 202631.9%24.8%26.8%8.1%3.5%1.8%2.9%0.17%
Feb 202629.1%32.4%23.6%7.1%3.8%1.3%2.5%0.18%
Mar 202630.8%32.7%21.1%7.8%2.8%1.8%2.8%0.32%
Apr 202620.1%14.4%57.1%5.1%1.5%0.74%0.95%0.21%
May 202622.8%15.2%52.8%4.7%1.7%1.3%1.3%0.24%
Jun 202623.6%18.9%34.5%16%3.1%1.6%2%0.18%
Jul 202615.2%12.9%62.9%4.5%2.4%0.58%1.3%0.12%
Aug 202619.1%18.6%52.8%3.8%2.5%1%2.1%0.15%
Sep 202624.6%26.3%35.9%4.9%3.2%1.7%3.2%0.19%
Oct 202634.2%29.7%21.4%5.6%3.6%3%2.4%0.21%

How has branded search for Floral Design Institute and Lacy Bird changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending October 2026: Floral Design Institute took it in January 2026, Lacy Bird took it in February 2026, Floral Design Institute took it in April 2026, Lacy Bird took it in October 2026.
  • Across the 12 months ending October 2026, Floral Design Institute’s share of searches among floristry schools worldwide moved from 21.9% to 21.4%, and its estimated monthly branded searches held steady at 1K.
  • Across the 12 months ending October 2026, Lacy Bird’s share of searches among floristry schools worldwide moved from 34.9% to 29.7%, and its estimated monthly branded searches moved from 1.6K to 1.4K.

How did search popularity change for floristry schools worldwide in October 2026?

3 changes

  1. In October 2026, FlowerSchool New York overtook Floral Design Institute and Lacy Bird to become the leader among floristry schools worldwide, with 34.2% of the searches.

  2. In October 2026, Lacy Bird gained share of searches among floristry schools worldwide, from 26.3% to 29.7%.

  3. In October 2026, Floral Design Institute lost share of searches among floristry schools worldwide, from 35.9% to 21.4%.

How are Floral Design Institute’s and Lacy Bird’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Floral Design Institute’s and Lacy Bird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Floral Design Institute

1 branded search term

  • floral design institute

Lacy Bird

4 branded search terms

  • lacy bird
  • lacy bird academy
  • lacybird
  • lacybird academy

How the Brand Demand Index is measured

Other head-to-heads among floristry schools

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