Floral Design Institute vs Judith Blacklock:Which is more popular?
In October 2026, Floral Design Institute had more branded searches than Judith Blacklock among floristry schools worldwide. Floral Design Institute had about 1,000 branded searches, while Judith Blacklock had 140. Floral Design Institute made up 21.4% of all floristry school searches we track, and Judith Blacklock accounted for 3%. When we asked ChatGPT and Google AI Overviews about floristry schools, Floral Design Institute appeared in three of the four answers and Judith Blacklock in one. Floral Design Institute was mentioned before Judith Blacklock in every answer.
Who do people search for more?
Floral Design Institute, about 7 searches for every 1 for Judith Blacklock
Who does AI mention more?
Floral Design Institute, mentioned in 3 of 4 answers, Judith Blacklock in 1
Who does AI recommend more?
Floral Design Institute, named ahead of Judith Blacklock in every answer
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Top floristry schools in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Floral Design Institute was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Judith Blacklock was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Floral Design Institute was listed before Judith Blacklock in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Floral Design Institute3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Yola Guz School of Floral Design2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
FlowerSchool New York1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Lacy Bird1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Judith Blacklock1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
British Academy of Floral Art1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tulipina0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Covent Garden Academy of Flowers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about floristry schools
4 answers
Asked ChatGPT
“Which floristry school should I choose?”
Asked ChatGPT
“What are the best floristry schools?”
Asked ChatGPT
“What's the best online floristry course for a beginner?”
Searched Google, AI Overview
“flower arranging course”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“floral design classes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on November 9, 2026.
Sites the answers about floristry schools cited
19 sites
aifd.org, cited in 4 of 4 answers
floraldesigninstitute.com, cited in 3 of 4 answers
yolaguz.com, cited in 2 of 4 answers
floristsreview.com, cited in 2 of 4 answers
nybg.org, cited in 2 of 4 answers
ornatusfloralacademy.com, cited in 1 of 4 answers
flowerschoolny.com, cited in 1 of 4 answers
aggie-horticulture.tamu.edu, cited in 1 of 4 answers
academyoffloralart.com, cited in 1 of 4 answers
judithblacklock.com, cited in 1 of 4 answers
kdfloralinstitute.com, cited in 1 of 4 answers
lacybird.com, cited in 1 of 4 answers
Is Floral Design Institute or Judith Blacklock more popular in search?
This chart shows how often people search Google for Floral Design Institute and Judith Blacklock by name. Each line represents a brand's share of searches for all eight floristry schools we track, month by month, from English-language searches worldwide.
Share of searches by month for Floral Design Institute, Judith Blacklock. The figures are in the table below the chart.
View monthly share of searches table
| Month | FlowerSchool New York | Lacy Bird | Floral Design Institute | Tulipina | Covent Garden Academy of Flowers | Judith Blacklock | British Academy of Floral Art | Yola Guz School of Floral Design |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.5% | 34.9% | 21.9% | 7% | 3.1% | 2% | 2.4% | 0.22% |
| Dec 2025 | 29% | 33% | 22.3% | 7.1% | 3.1% | 2% | 3.1% | 0.22% |
| Jan 2026 | 31.9% | 24.8% | 26.8% | 8.1% | 3.5% | 1.8% | 2.9% | 0.17% |
| Feb 2026 | 29.1% | 32.4% | 23.6% | 7.1% | 3.8% | 1.3% | 2.5% | 0.18% |
| Mar 2026 | 30.8% | 32.7% | 21.1% | 7.8% | 2.8% | 1.8% | 2.8% | 0.32% |
| Apr 2026 | 20.1% | 14.4% | 57.1% | 5.1% | 1.5% | 0.74% | 0.95% | 0.21% |
| May 2026 | 22.8% | 15.2% | 52.8% | 4.7% | 1.7% | 1.3% | 1.3% | 0.24% |
| Jun 2026 | 23.6% | 18.9% | 34.5% | 16% | 3.1% | 1.6% | 2% | 0.18% |
| Jul 2026 | 15.2% | 12.9% | 62.9% | 4.5% | 2.4% | 0.58% | 1.3% | 0.12% |
| Aug 2026 | 19.1% | 18.6% | 52.8% | 3.8% | 2.5% | 1% | 2.1% | 0.15% |
| Sep 2026 | 24.6% | 26.3% | 35.9% | 4.9% | 3.2% | 1.7% | 3.2% | 0.19% |
| Oct 2026 | 34.2% | 29.7% | 21.4% | 5.6% | 3.6% | 3% | 2.4% | 0.21% |
How has branded search for Floral Design Institute and Judith Blacklock changed worldwide over the last 12 months?
3 findings
- Floral Design Institute was ahead of Judith Blacklock in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Floral Design Institute’s share of searches among floristry schools worldwide moved from 21.9% to 21.4%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending October 2026, Judith Blacklock’s share of searches among floristry schools worldwide moved from 2% to 3%, and its estimated monthly branded searches moved from 90 to 140.
How did search popularity change for floristry schools worldwide in October 2026?
3 changes

In October 2026, FlowerSchool New York overtook Floral Design Institute and Lacy Bird to become the leader among floristry schools worldwide, with 34.2% of the searches.

In October 2026, Judith Blacklock overtook British Academy of Floral Art to rank 6th among floristry schools worldwide, with 3% of the searches.

In October 2026, Floral Design Institute lost share of searches among floristry schools worldwide, from 35.9% to 21.4%.
How are Floral Design Institute’s and Judith Blacklock’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Floral Design Institute’s and Judith Blacklock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Floral Design Institute
1 branded search term
- floral design institute
Judith Blacklock
1 branded search term
- judith blacklock
Other head-to-heads among floristry schools

FlowerSchool New York vs Lacy Bird: compare popularity
FlowerSchool New York vs Floral Design Institute: compare popularity
FlowerSchool New York vs Tulipina: compare popularity
FlowerSchool New York vs Covent Garden Academy of Flowers: compare popularity
Lacy Bird vs Floral Design Institute: compare popularity
Lacy Bird vs Tulipina: compare popularity

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