Brandwave

How popular isFirefly Reservations?

In September 2026, people searched for Firefly Reservations by name about 1,300 times worldwide, an 18.8% decrease from the previous year. These searches made up 1.9% of all global campground management software searches, placing Firefly Reservations seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about campground management software, Firefly Reservations appeared in four of the five answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Firefly Reservations is the seventh most searched of 9 competitors and the fourth most recommended in AI answers.

  1. CampspotShare of searches 47.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CampLifeShare of searches 17.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. ResNexusShare of searches 14.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Campground MasterShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. Firefly ReservationsShare of searches 1.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th

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Top campground management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Firefly Reservations was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Firefly Reservations is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Campspot1st
  2. RoverPass2nd
  3. CampLife3rd
  4. Firefly Reservations4th
  5. ResNexus5th
  6. Campground Master6th
  7. Staylist–
  8. RMS Cloud–
  9. Campable–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Campspot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RoverPass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CampLife4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Firefly Reservations4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Campground Master3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ResNexus2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Staylist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RMS Cloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about campground management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which campground management software compete with Firefly Reservations?

Firefly Reservations against campground management software worldwide, by month

Share of searches by month for Campspot, CampLife, ResNexus, Campground Master, Staylist, RMS Cloud, Firefly Reservations. The figures are in the table below the chart.

View monthly share of searches table
MonthCampspotCampLifeResNexusCampground MasterStaylistRMS CloudFirefly ReservationsRoverPassCampable
Oct 202580%5.9%5.9%2.6%1.7%1.7%0.95%0.95%0.28%
Nov 202584.4%5.1%4.1%2.3%1.2%1.2%0.51%0.82%0.3%
Dec 202577.2%6.9%6.9%3.8%1.7%1.7%0.7%0.62%0.41%
Jan 202682.8%6.1%5%2.2%1.2%1.2%0.65%0.5%0.36%
Feb 202691.1%3%2.5%1.1%0.88%0.73%0.39%0.27%0.15%
Mar 202688.7%4.4%2.9%1.3%1.1%0.71%0.47%0.38%0.14%
Apr 202656.8%17%11.4%5.1%4.1%2.2%1.8%1.1%0.45%
May 202654.8%20%11%3.2%4%2.7%2.1%1.8%0.43%
Jun 202654.7%20%10.9%3.2%4%2.7%2.1%2.1%0.35%
Jul 202654.2%19.8%10.8%3.9%3.9%2.6%2.1%2.1%0.53%
Aug 202654.2%19.8%10.8%4.8%3.9%2.1%2.1%1.8%0.53%
Sep 202647.8%17.5%14.3%7.8%5.2%3.5%1.9%1.4%0.69%

  1. 1.Campspot

    47.8%

    Held 1st. 33.1K estimated branded searches, -33.1% vs prior month. Share -6.4 points.

  2. 2.CampLife

    17.5%

    Held 2nd. 12.1K estimated branded searches, -33.1% vs prior month. Share -2.3 points.

  3. 3.ResNexus

    14.3%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +3.5 points.

  4. 4.Campground Master

    7.8%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +3 points.

  5. 5.Staylist

    5.2%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +1.3 points.

  6. 6.RMS Cloud

    3.5%

    Moved from 7th to 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share +1.4 points.

  7. 7.Firefly Reservations

    1.9%

    Moved from 6th to 7th. 1.3K estimated branded searches, -31.6% vs prior month. Share -0.2 points.

  8. 8.RoverPass

    1.4%

    Held 8th. 1K estimated branded searches, -37.5% vs prior month. Share -0.3 points.

  9. 9.Campable

    0.69%

    Held 9th. 480 estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Firefly Reservations and its closest rivals

Every comparison with Firefly Reservations

8 comparisons

How has branded search demand for Firefly Reservations changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Firefly Reservations worldwide fell from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, Firefly Reservations’ share of searches among campground management software worldwide increased from 0.95% to 1.9%.
  • Across the 12 months ending September 2026, Firefly Reservations’ share of searches among campground management software worldwide peaked at 2.1% in May 2026 and was lowest at 0.39% in February 2026.

How did search popularity change for campground management software worldwide in September 2026?

6 changes

  1. In September 2026, RMS Cloud overtook Firefly Reservations to rank 6th among campground management software worldwide, with 3.5% of the searches.

  2. In September 2026, ResNexus gained share of searches among campground management software worldwide, from 10.8% to 14.3%.

  3. In September 2026, Campground Master gained share of searches among campground management software worldwide, from 4.8% to 7.8%.

  4. In September 2026, Staylist gained share of searches among campground management software worldwide, from 3.9% to 5.2%.

  5. In September 2026, Campspot lost share of searches among campground management software worldwide, from 54.2% to 47.8%.

  6. In September 2026, CampLife lost share of searches among campground management software worldwide, from 19.8% to 17.5%.

How are Firefly Reservations’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Firefly Reservations’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • firefly reservations

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