Brandwave

Firefly Reservations vs RoverPass:Which is searched more?

In September 2026, Firefly Reservations had more branded searches than RoverPass among campground management software worldwide. Firefly Reservations had about 1,300 branded searches, while RoverPass had 1,000. Firefly Reservations made up 1.9% of all campground management software searches we track, and RoverPass accounted for 1.4%. These are worldwide searches for English-language branded terms.

Share of searches among campground management software worldwide in September 2026Is Firefly Reservations or RoverPass more popular in search?
Firefly Reservations1.9%1.3K searches
vs
RoverPass1.4%1K searches

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Is Firefly Reservations or RoverPass more popular in search?

Compare the reservation and management systems campgrounds and RV parks run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Firefly Reservations and RoverPass among campground management software worldwide, by month

Share of searches by month for Firefly Reservations, RoverPass. The figures are in the table below the chart.

View monthly share of searches table
MonthCampspotCampLifeResNexusCampground MasterStaylistRMS CloudFirefly ReservationsRoverPassCampable
Oct 202580%5.9%5.9%2.6%1.7%1.7%0.95%0.95%0.28%
Nov 202584.4%5.1%4.1%2.3%1.2%1.2%0.51%0.82%0.3%
Dec 202577.2%6.9%6.9%3.8%1.7%1.7%0.7%0.62%0.41%
Jan 202682.8%6.1%5%2.2%1.2%1.2%0.65%0.5%0.36%
Feb 202691.1%3%2.5%1.1%0.88%0.73%0.39%0.27%0.15%
Mar 202688.7%4.4%2.9%1.3%1.1%0.71%0.47%0.38%0.14%
Apr 202656.8%17%11.4%5.1%4.1%2.2%1.8%1.1%0.45%
May 202654.8%20%11%3.2%4%2.7%2.1%1.8%0.43%
Jun 202654.7%20%10.9%3.2%4%2.7%2.1%2.1%0.35%
Jul 202654.2%19.8%10.8%3.9%3.9%2.6%2.1%2.1%0.53%
Aug 202654.2%19.8%10.8%4.8%3.9%2.1%2.1%1.8%0.53%
Sep 202647.8%17.5%14.3%7.8%5.2%3.5%1.9%1.4%0.69%

How has the Firefly Reservations and RoverPass comparison changed over the last 12 months?

3 findings

How did search popularity change for campground management software worldwide in September 2026?

3 changes
  1. In September 2026, RMS Cloud overtook Firefly Reservations to rank 6th among campground management software worldwide, with 3.5% of the searches.

  2. RoverPass’ share of searches among campground management software worldwide has lost ground for 3 months in a row, from 2.1% to 1.4% in September 2026.

  3. Estimated monthly branded searches for Firefly Reservations worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Firefly Reservations’ and RoverPass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Firefly Reservations

1 branded search term

  • firefly reservations

RoverPass

1 branded search term

  • roverpass

How the Brand Demand Index is measured

Other head-to-heads among campground management software

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