Brandwave

CampLife vs Firefly Reservations:Which is more popular?

In September 2026, CampLife had more branded searches than Firefly Reservations among campground management software worldwide. CampLife had about 12,100 branded searches, while Firefly Reservations had 1,300. CampLife made up 17.5% of all campground management software searches we track, and Firefly Reservations accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about campground management software, CampLife and Firefly Reservations each appeared in four of the five answers. CampLife was mentioned before Firefly Reservations in three out of five answers.

Among campground management software worldwide in September 2026

Who do people search for more?

CampLife, about 9 searches for every 1 for Firefly Reservations

CampLife 12.1K searchesFirefly Reservations 1.3K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

CampLife in 4 of 5Firefly Reservations in 4 of 5

Who does AI recommend more?

CampLife, named ahead of Firefly Reservations in 3 of 5 answers

CampLife first in 3Firefly Reservations first in 2

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Top campground management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, CampLife and Firefly Reservations were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. CampLife was listed before Firefly Reservations in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Campspot1st
  2. RoverPass2nd
  3. CampLife3rd
  4. Firefly Reservations4th
  5. ResNexus5th
  6. Campground Master6th
  7. Staylist–
  8. RMS Cloud–
  9. Campable–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Campspot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RoverPass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CampLife4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Firefly Reservations4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Campground Master3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ResNexus2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Staylist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RMS Cloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about campground management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is CampLife or Firefly Reservations more popular in search?

This chart shows how often people search Google for CampLife and Firefly Reservations by name. Each line represents a brand's share of searches for all nine campground management software we track, month by month, from English-language searches worldwide.

CampLife and Firefly Reservations among campground management software worldwide, by month

Share of searches by month for CampLife, Firefly Reservations. The figures are in the table below the chart.

View monthly share of searches table
MonthCampspotCampLifeResNexusCampground MasterStaylistRMS CloudFirefly ReservationsRoverPassCampable
Oct 202580%5.9%5.9%2.6%1.7%1.7%0.95%0.95%0.28%
Nov 202584.4%5.1%4.1%2.3%1.2%1.2%0.51%0.82%0.3%
Dec 202577.2%6.9%6.9%3.8%1.7%1.7%0.7%0.62%0.41%
Jan 202682.8%6.1%5%2.2%1.2%1.2%0.65%0.5%0.36%
Feb 202691.1%3%2.5%1.1%0.88%0.73%0.39%0.27%0.15%
Mar 202688.7%4.4%2.9%1.3%1.1%0.71%0.47%0.38%0.14%
Apr 202656.8%17%11.4%5.1%4.1%2.2%1.8%1.1%0.45%
May 202654.8%20%11%3.2%4%2.7%2.1%1.8%0.43%
Jun 202654.7%20%10.9%3.2%4%2.7%2.1%2.1%0.35%
Jul 202654.2%19.8%10.8%3.9%3.9%2.6%2.1%2.1%0.53%
Aug 202654.2%19.8%10.8%4.8%3.9%2.1%2.1%1.8%0.53%
Sep 202647.8%17.5%14.3%7.8%5.2%3.5%1.9%1.4%0.69%

How has the CampLife and Firefly Reservations comparison changed over the last 12 months?

3 findings

How did search popularity change for campground management software worldwide in September 2026?

3 changes

  1. In September 2026, RMS Cloud overtook Firefly Reservations to rank 6th among campground management software worldwide, with 3.5% of the searches.

  2. In September 2026, CampLife lost share of searches among campground management software worldwide, from 19.8% to 17.5%.

  3. Estimated monthly branded searches for Firefly Reservations worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using CampLife’s and Firefly Reservations’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CampLife

1 branded search term

  • camplife

Firefly Reservations

1 branded search term

  • firefly reservations

How the Brand Demand Index is measured

Other head-to-heads among campground management software

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