Brandwave

Campground Master vs Firefly Reservations:Which is more popular?

In September 2026, Campground Master had more branded searches than Firefly Reservations among campground management software worldwide. Campground Master had about 5,400 branded searches, while Firefly Reservations had 1,300. Campground Master made up 7.8% of all campground management software searches we track, and Firefly Reservations accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about campground management software, Firefly Reservations appeared in four of the five answers and Campground Master in three. Firefly Reservations was mentioned before Campground Master in three out of four answers that named either.

Among campground management software worldwide in September 2026

Who do people search for more?

Campground Master, about 4 searches for every 1 for Firefly Reservations

Campground Master 5.4K searchesFirefly Reservations 1.3K searches

Who does AI mention more?

Firefly Reservations, mentioned in 4 of 5 answers, Campground Master in 3

Firefly Reservations in 4 of 5Campground Master in 3 of 5

Who does AI recommend more?

Firefly Reservations, named ahead of Campground Master in 3 of 4 answers

Firefly Reservations first in 3Campground Master first in 1

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Top campground management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Firefly Reservations was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Campground Master was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Firefly Reservations was listed before Campground Master in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Campspot1st
  2. RoverPass2nd
  3. CampLife3rd
  4. Firefly Reservations4th
  5. ResNexus5th
  6. Campground Master6th
  7. Staylist–
  8. RMS Cloud–
  9. Campable–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Campspot5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • RoverPass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • CampLife4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Firefly Reservations4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Campground Master3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ResNexus2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Staylist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RMS Cloud0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Campable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about campground management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is Campground Master or Firefly Reservations more popular in search?

This chart shows how often people search Google for Campground Master and Firefly Reservations by name. Each line represents a brand's share of searches for all nine campground management software we track, month by month, from English-language searches worldwide.

Campground Master and Firefly Reservations among campground management software worldwide, by month

Share of searches by month for Campground Master, Firefly Reservations. The figures are in the table below the chart.

View monthly share of searches table
MonthCampspotCampLifeResNexusCampground MasterStaylistRMS CloudFirefly ReservationsRoverPassCampable
Oct 202580%5.9%5.9%2.6%1.7%1.7%0.95%0.95%0.28%
Nov 202584.4%5.1%4.1%2.3%1.2%1.2%0.51%0.82%0.3%
Dec 202577.2%6.9%6.9%3.8%1.7%1.7%0.7%0.62%0.41%
Jan 202682.8%6.1%5%2.2%1.2%1.2%0.65%0.5%0.36%
Feb 202691.1%3%2.5%1.1%0.88%0.73%0.39%0.27%0.15%
Mar 202688.7%4.4%2.9%1.3%1.1%0.71%0.47%0.38%0.14%
Apr 202656.8%17%11.4%5.1%4.1%2.2%1.8%1.1%0.45%
May 202654.8%20%11%3.2%4%2.7%2.1%1.8%0.43%
Jun 202654.7%20%10.9%3.2%4%2.7%2.1%2.1%0.35%
Jul 202654.2%19.8%10.8%3.9%3.9%2.6%2.1%2.1%0.53%
Aug 202654.2%19.8%10.8%4.8%3.9%2.1%2.1%1.8%0.53%
Sep 202647.8%17.5%14.3%7.8%5.2%3.5%1.9%1.4%0.69%

How has the Campground Master and Firefly Reservations comparison changed over the last 12 months?

3 findings

How did search popularity change for campground management software worldwide in September 2026?

3 changes

  1. In September 2026, RMS Cloud overtook Firefly Reservations to rank 6th among campground management software worldwide, with 3.5% of the searches.

  2. In September 2026, Campground Master gained share of searches among campground management software worldwide, from 4.8% to 7.8%.

  3. Estimated monthly branded searches for Firefly Reservations worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Campground Master’s and Firefly Reservations’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Campground Master

1 branded search term

  • campground master

Firefly Reservations

1 branded search term

  • firefly reservations

How the Brand Demand Index is measured

Other head-to-heads among campground management software

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