Brandwave

How popular isEzgif?

In September 2026, people searched for Ezgif by name about 450,000 times worldwide, a 22.3% increase from 11 months earlier. These searches made up 91.9% of all global GIF maker searches, placing Ezgif first out of six makers. When we asked both ChatGPT and Google AI Overviews about GIF makers, Ezgif appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Ezgif is the most searched of 6 competitors and the most recommended in the AI answers we collected.

  1. EzgifShare of searches 91.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GiphyShare of searches 5.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. CanvaShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. ImgflipShare of searches 0.59%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Adobe ExpressShare of searches 0.27%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top GIF makers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ezgif appeared in all five answers. Ezgif is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ezgif1st
  2. Adobe Express2nd
  3. Canva3rd
  4. Imgflip3rd
  5. Giphy5th
  6. Kapwing6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ezgif5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canva4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Imgflip3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adobe Express3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giphy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kapwing1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about GIF makers

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Ezgif compared with other GIF makers worldwide?

Ezgif against GIF makers worldwide, by month

Share of searches by month for Ezgif, Giphy. The figures are in the table below the chart.

View monthly share of searches table
MonthEzgifGiphyCanvaImgflipAdobe ExpressKapwing
Nov 202585.6%5.2%3.4%0.23%5.2%0.44%
Dec 202573.7%5.4%18%0.16%2.4%0.21%
Jan 202685.5%9.4%3.4%0.19%1.3%0.17%
Feb 202683.8%11.3%3.4%0.23%1.2%0.13%
Mar 202665%29%3.9%0.19%1.7%0.13%
Apr 202677.3%18.9%2.5%0.17%0.93%0.15%
May 202668%20.4%2.7%7.5%1.2%0.13%
Jun 202671.9%9.7%2.9%14.5%1.1%0.09%
Jul 202658.1%14.2%1.9%21.3%4.3%0.13%
Aug 202670.5%25.9%1.3%1.6%0.69%0.11%
Sep 202691.9%5.5%1.7%0.59%0.27%0.05%
Oct 2026——————

  1. 1.Ezgif

    91.9%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +21.4 points.

  2. 2.Giphy

    5.5%

    Held 2nd. 27.1K estimated branded searches, -83.6% vs prior month. Share -20.3 points.

  3. 3.Canva

    1.7%

    Moved from 4th to 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Imgflip

    0.59%

    Moved from 3rd to 4th. 2.9K estimated branded searches, -70.7% vs prior month. Share -1 points.

  5. 5.Adobe Express

    0.27%

    Held 5th. 1.3K estimated branded searches, -70.5% vs prior month. Share -0.4 points.

  6. 6.Kapwing

    0.05%

    Held 6th. 260 estimated branded searches, -63.9% vs prior month. Share -0.1 points.

Canva, Adobe Express and Kapwing sell other things too, so only their searches that name this product count here, like “canva gif maker”.

Compare popularity between Ezgif and its closest rivals

Every comparison with Ezgif

5 comparisons

How has branded search demand for Ezgif changed worldwide over the last 12 months?

3 findings
  • Across the 11 months ending September 2026, estimated monthly branded searches for Ezgif worldwide rose from 368K to 450K.
  • Across the 11 months ending September 2026, Ezgif’s share of searches among GIF makers worldwide increased from 85.6% to 91.9%.
  • Across the 11 months ending September 2026, Ezgif’s share of searches among GIF makers worldwide peaked at 91.9% in September 2026 and was lowest at 58.1% in July 2026.

How did search popularity change for GIF makers worldwide in September 2026?

6 changes

  1. In September 2026, Ezgif gained share of searches among GIF makers worldwide, from 70.5% to 91.9%.

  2. In September 2026, Giphy lost share of searches among GIF makers worldwide, from 25.9% to 5.5%.

  3. In September 2026, Imgflip lost share of searches among GIF makers worldwide, from 1.6% to 0.59%.

  4. In September 2026, Canva rose from 4th to 3rd among GIF makers worldwide.

  5. Estimated monthly branded searches for Adobe Express worldwide fell 94.1% over 11 measured months, from 22.2K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Kapwing worldwide fell 86.3% over 11 measured months, from 1.9K to 260 in September 2026.

How are Ezgif’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ezgif’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ezgif

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How the Brand Demand Index is measured

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